More SEO For Small Businesses

September 30, 2010 by  Filed under: Marketing 

Today it is more important than ever to take full advantage of the internet and the opportunities to increase your business. If you don’t have a web site, you need to get one. It doesn’t need to be a web site with all the bells and whistles that costs thousands of dollars. A simple WordPress.org site will get the job done. Even if you do not have a web site you can take advantage of Google’s listings for local businesses. To see what I am talking about, just Google “antiques in Dallas” as an example. You will see a map for “Local business results for antiques near Dallas, TX” and a listing of stores. This is a free listing and you can get your business listed in your area. There are many factors that determine the ranking of businesses. Things that will help move you up in the rankings are to fill out the application completely. Other things that help are photos, even photos of the outside and inside of business. Check out what the ones listed at the top are doing and copy what they did. Get several of your best customers to give you reviews, this can be a big help. Getting one of the top rankings on this map and listing of local businesses will definitely give you more exposure and bring you more customers. Take advantage of this because it is free and can be done without a web site, although it is helpful because there is a link for your site which can give prospective customers a chance to get more information about your business. That is the reason the photos and even a short video will help give a prospective customer some additional information about your business.

There are also other free listings where you can list your business. If you have a web site, these will also give your site valuable back links. Back links are very important in getting any web site a higher ranking in Google as well as other search engines. A side benefit is some of these listings can be ranked themselves as a site, giving you an even bigger presence on the world wide web. Being from Dallas, and a former antiques store owner, there is one mall that is listed everywhere in Google, even without a web site. This is highly unusual and not the way I would recommend doing it. But I wanted to show these can be really a great way to promote your business. If you would like to check it out, the store is Lula B’s Antique Mall. Just Google “antique malls Dallas” and see how many listings they have. I am not going to try to list all of these sites for you, but a few of the biggest ones are yelp.com, local.com, citysearch.com, matchpoint.com, and rateitall.com. In the above example, Lula B’s had their yelp and citysearch sites listed on first page of Google.

The above examples can all be done without even having a web site of your own. Again, I think it is very important to get a web site. But you can do this on your own and it doesn’t take much time. There are many other things you can do with and without a web site. I will cover much more in the articles to come. But the above strategies will only help if you take action. I am one that tends to want to know everything before taking action. Try the above suggestions and then leave a comment below on your results.

Charles has been writing for about two years. He has several articles on helping small businesses get ranked on the internet. His site can be found @ http://www.dallasseospecialist.com/ A web site he built recently is http://naildecals.org/

Article Source:

http://EzineArticles.com/?expert=Charles_Roberts

Charles Roberts - EzineArticles Expert Author

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