Maximize On-Site Marketing Efforts With a Captivating LED Sign

August 30, 2011 by  Filed under: Marketing 

For on-site marketing initiatives to be truly effective, a small business must first need to draw customers to its establishment. A well-crafted LED sign is an excellent means for achieving this, easily capturing the attention of commuters and passersby.

Sometimes, having exciting promotions and contests, useful or fun giveaways, and comprehensive information material is not enough. These will not serve their purpose if customers are not drawn to the establishment to begin with. A small business first needs to attract before it is given the chance to engage its target market.

Typically, small business will not have enough resources to use the traditional means of advertising, such as television or radio. And because repetition is key in ensuring that a message sticks to its audience, advertising a few times through traditional media will not prove to be cost-effective.

LED signs can address this problem. By having a sign up in a strategic location 24/7, a business can easily get their message out to a wider demographic. This way, a business can even tap a consumer segment that it may not have previously considered targeting.

An LED sign needs to be designed well in order to truly catch attention. For some businesses, particularly those that are more established in the community such as fast food chains, it may be enough to have the company name, logo and slogan in a single color. Other, less-known businesses may require something more complex, such as animation and multiple colors.

The contents of a sign don’t need to be the same all throughout. This can change depending on the business’s need, making it an excellent way of advertising seasonal products or services, sales, or specials. A business has full control of what it wants to display.

Before getting LED signs, however, businesses need to ensure that the design is consistent with its brand. Doing this enables them to better facilitate recall among their target market and create a cohesive image.

Lastly, it’s important to find an LED sign company that can turn a business’s vision into reality. Crisp images or videos that can be seen even at a great distance can be just the push customers need to walk into an establishment. Also, with the right company, quality does not have to come at a high price. Established companies that cater to the SMB market are able to provide competitive prices that fit the budget of a small business.

Resource Box:

Texas-based Leading Edge Displays provides LED signs to small and mid-sized businesses. Providing excellent quality displays at affordable prices and with short lead times, the company has been trusted by clients for more than 15 years. Get an LED sign for on-site marketing efforts by visiting LeadingEdgeDisplays.com or calling (877) 433-5148 today.

Article Source:
http://EzineArticles.com/?expert=Seleena_Ismael

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