Marketing Trends For 2009

March 1, 2009 by  Filed under: Marketing 

What will be remembered from 2008? Unfortunately it will be remembered as a year of ever increasing economic crisis. The online world coming out of its own “dot bomb” period at the start of the decade has gone on from strength to strength; this is hopefully what will happen to the world economy once it recuperates. The question is how do companies work until then? 2009 could be a year in which the sharpest and bravest become market leaders.

Experts are predicting that in 2009 general advertising spends will decrease but online advertising will remain constant or improve slightly. Unfortunately when budgets are tightened and outgoings cut, marketing and advertising will always be questioned. In comparison to other more traditional forms of advertising, digital should hold on to their clients thanks to the good returns made. More importantly online advertising can be tracked a lot easier and more precisely making it better to manage.

Return on investment demand is another thing that businesses are going to be looking closely at whatever the sector. As mentioned above looking after the pennies appears to be the order of the day so ensuring that a campaign is successful and cost effective is paramount.

Thanks to click through rates, tracking and email conversions the information on unique customers can be measured and then reported simply and effectively. Tracking the return on investment on other forms of advertising can prove difficult thus making internet advertising a lot more popular.

There is no denying that 2009 will be a difficult year for direct response advertising and at times it may look like your business may be on the receiving end. With careful planning and efficient campaigns, it may be possible for you to get through the storm and consolidate until the recession blows over.

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