Marketing Signs For Your Cosmetics Products

August 27, 2011 by  Filed under: Marketing 

Home-based cosmetics businesses and retail storefronts are the best places to find cosmetics. No matter what kind of business you run, marketing signs are a crucial part of business advertising and should always be included to create a recognized product line. Find out the best marketing signs to increase sales of cosmetics products.

Shelf Tags

Cosmetics shelves at retail stores are full of products and always include a large selection of brands. Shelf tags are a great way to promote specific products and keep pricing straight of discount products. Sale labels on shelf tags and new prices allow customers to easily determine which products they should be grabbing for the promotion and what they can expect at the sales counter. Your shelf tags design should be simple and vibrant so customers can clearly see the promotion and the bold colors with attract attention. Include the brand names and product titles for most effective signage. Because cosmetic shelving is not very large, it is important to keep your message extremely simple.

Cosmetics Banners

If you are operating a cosmetics store, retail banners are a perfect way to attract attention to your storefront and emphasize your latest promotion. Place a vinyl banner inside your store to remind customers about your storewide event or special brand sale. Use a vertical banner to highlight the benefits of newly launched product lines or hot-item brands. A vertical banner can offer a highly focused but impactful advertisement opportunity for product sections that you want to focus on. Outdoor banners send a huge message that cannot be missed and are best for making sure every potential customer is aware of your in-store promotions from at least a mile away.

If you are establishing your own cosmetics line or are a fierce independent consultant for a larger brand, vinyl banners can also be an addition to your marketing strategy. As you travel between makeup parties and community events, use a banner as a table liner and brand label. Tradeshows are all about creating a presence that is unforgettable, and banner printing is an inexpensive way to make that happen. Banners can be used as your backdrop, a hanging banner can announce your booth, and a vertical banner can make your product information quickly accessible.

Window Signs

Cosmetic store window signs are a perfect opportunity to inspire customers with luxurious images of glamorous makeup and flawless skin. Use your store windows to setup your store and show customers what they can expect. Full-cover window signs, like one way vision signs, are perfect for establishing an entire scene on your storefront. Vinyl decals can be cut to the shape of your most popular brands and line your storefront so customers know the quality of your products. Window clings are perfect for promotion signs on any and all cosmetics. The easy reusable material can be interchanged without problems and offers a really effective and clean promotion. Clings make it easy to feature multiple brands and various promotions throughout the month or year.

If you are working independently, your vehicle is your office and the best place to add your window signs. Car window decals can be added to any window, but are most effective on the back window. Use a perforated vinyl so you can keep visibility but your design appears solid and is therefore more empowering and can include more information.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has worked with a variety of different businesses, including spas and salons. His experience with beauty signs covers a variety of industries, including nail salon signs, cosmetic signs, and hair salon signs.

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