Marketing Mistakes Most Haunted Houses Make

May 17, 2012 by  Filed under: Marketing 

No matter if you are new to the world of “haunts” or are a seasoned veteran, it is easy to fall victim to bad marketing. The result will be a year that simply kills your budget for future haunts, and leaves you stuck in the mud. I see it happen every year to very good haunts and well intentioned people. Often times they get bad advice or a “tip” from a friend who failed in their marketing efforts and end up ruining the marketing of another haunt in the process through their “that medium sucks” advice.

When it comes to advertising or marketing a haunted house, there are effective ways of using each medium and ineffective ways of using each medium as well. It’s not the medium itself that is effective or in-effective, it’s often the person using it and the way they used it. Lets take a look at some of the pitfalls that some have fallen into and how to avoid bad choices.

  • Radio Advertising: An absolutely perfect medium for haunts! You will reach more people on this medium for less than anything else. How to fail at it: airing your commercial too infrequently, on stations that your target customers are not listening to, or have a lousy commercial or offer in your commercial. Many great haunts fall into this trap. Keep it on target and keep the offer strong!
  • TV Advertising: Another great medium that can be targeted to programs that your audience watch. How to fail at it: airing during shows that your audience are not engaged in, blowing all of your budget on network commercials that are aired too infrequently and showcasing your haunt as something that is it not due to bad production. Keep the message real and keep it airing on programming that already has people in the “spooky” mood.
  • Print Advertising: This one is not as effective as it once was. Mainly because young people are not reading print. But an online option through the local papers website may be a good route to take. How to fail: Spending too much on a medium that is not getting out to people like it used to. If you can get a great deal on a coupon in the paper – take it. If not, don’t sweat it.
  • Internet Ads: If you can find a way to get a banner on some local sites for a low, flat fee – take it! If not, PPC can suck you dry. At anywhere from.05 to $1.00 per click for one person to view your site – It is just not worth it. Go for areas where you can reach masses through impressions not clicks.

Hopefully some of these tips will help you avoid marketing pitfalls that many have dealt with in years past! Best of luck on your haunt!

I help haunted houses create the best haunted house radio commercials and haunted house radio advertising. If I can help email  or call (231)468-9972. 

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