Marketing For Success

April 10, 2009 by  Filed under: Marketing 

Do you know why large corporations such as McDonalds, Burger King, Wal-Mart and KFC are so successful? Do you thinking that it must be because their products are so great or because their services are so excellent? Did you know that the majority of their success comes from their advertising strategies?

You can have a business with the best offerings in the world but if no one knows about it you won’t sell a single item or package. Marketing is the key to success in any business no matter the quality of the product. If you can effectively manage to get the word out about your amazing new business the rest will fall into place. Marketing is what makes or breaks the majority of business establishments in the marketplace.

There is no need to worry as there are numerous methods that can be employed to get your business out into the open. Here are just a few examples to get the wheels turning:

1.) Newspaper Ads

Depending on which carrier you use and for how long you position your ad to run, this method can reach a huge array of potential customers over a very large geographical area. This type of ad can also produce substantial residual results if you choose to run the ad over a course of weeks or months.

2.) Road Side Signs

This method just so happens to be among my personal favorites. If placed properly, these signs can stay up for weeks or months and produce massive amounts of inbound phone calls. Road signs can be placed around your area with directional signs to your shop or office or they can be used to promote a specific service or product with a toll free number. Signs are particularly effective with Real Estate related services.

3.) Flyer Distribution

Flyers require tons of sweat equity especially if you choose to distribute 1000 of them at a time yourself. This can provide quality results but it will take time away from other things that you may need to be doing. If you have the capital, I would highly suggest hiring a trust worthy team or company to print and distribute flyers on your behalf.

4.) Affiliate Programs

This can be a fantastic way to bring in new customers and offer them monetary incentives for referring friends and family. Word of mouth is by far the most powerful way to increase your visibility and public relations. People are 75% more likely to purchase or be serviced by a business that has given a friend or relative a good experience.

Marketing is what gives life to your business. Without it, you’d have a store full of inventory or a parlor full of employees ready to offer their services but none of that matters without the people that will pay you for it. I’d recommend that you keep this list as a reference and use it anytime you’re ready to get out and expose your business.

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