Making the Most Out of Your Custom Pop Display

May 16, 2012 by  Filed under: Advertising 

When marketing a small product a custom point of purchase display can be a very effective tool. Often these displays are found near registers of retail stores. The main goal of a pop display is to have you purchase an item before you checkout with your additional purchases. These displays are designed to catch your attention with marketing materials that consist of funny jokes, slice of life, sex appeal and more. Custom pop displays can be a very effective way to get your product a final push before a consumer exits a store.

In today’s retail markets consumers are hit with endless amounts of noise when shopping. Only the most innovative and effective marketers are able to capture and retain the interest of a consumer long enough to have them buy a product. With sixty percent of purchasing selections made at the point of sale it is essential to have your product displayed in an appealing way to your target market.

In addition to increasing your bottom line profit, pop displays will help increase your merchandise sales potential and impulse buying from customers. One method to make your pop display effective is to educate your target audience with your display. Tell your potential buyers how your product separates itself from the competition and explain unique features that make your product special. In addition it is also important to keep your brand consistent across display variations. Keep your logo and company colors consistent to maximize product recognition.

Using a variety of shelving levels can be a great way for you to attract customers to your custom pop display. Pedestal stands can be used to add height to your displays when floor space is limited. It is also important to make your display approachable and easy to access. In general you are going to want your customers to be able to touch and pick up the items displayed. This goes back to the goal of the displays, which is to have a person add an additional item to their shopping cart before checking out.

The last tactic we will be touching on will be how to speak to your customers through your display. It is essential that your displays allow you to display information about upcoming sales, an event or a limited time offer. The most effective signage is simple signage. Having a clean and effective way to speak to customers will relay your message most efficiently. These are some of the initial ways to get the most out of your custom pop display.

Horace Moody frequently writes about industrial and marketing advancements. He has a strong interest on how these advancements have changed the course of history and how they continue to evolve. Recently he’s written about custom pop displays.

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