Local SEO: What Every Child Care Owner Needs To Know

February 27, 2012 by  Filed under: Marketing 

For a local business, such as a childcare center, it is critical to both understand Local SEO and to maximize the search engine optimization. The reality is that, unlike other businesses found on the web, your business must be visible to local clients. That means finding ways to be visible on some of the major players such as Google Places, Yahoo Local or Bing Local. Factors that influence this include the website, local directories, citations, and back links.

Website

The website is certainly a major factor for maximizing Local SEO. For the best search engine optimization, the title should not be underestimated. Keep the title updated and make sure that it is unique while incorporating key words. Key words should also be spread throughout the text as well. Also make sure that contact information is correct. Finally, considering incorporating a blog into the content as this keeps the content fresh, which is something the major search engines want to see.

Local Directories

Local Directories are often a free way for a local business to advertise. It’s easy to do and just requires you, the owner to claim the listing. These are great because they operate much like the traditional Yellow Pages only they are found on the internet. Popular ones include Google Local business Center, Yahoo Local, and Merchant Circle. It’s also possible to make sure that it links back to your website. However, in order to maximize Local SEO, make sure to complete the profile with accurate information.

Business Profiles

The business profile is easy to complete and one of the best ways to maximize search engine optimization. First include all contact information including the business name, address, telephone number, website URL, and email address. However don’t neglect such information as services offered, payment options, hours of operations, certifications, and associations. Also, don’t forget to include key words that can maximize the Local SEO. Some directories will even permit videos and pictures to be uploaded.

Back Links

When calculating page rankings, search engines such as Google examine the number and quality of back links. This means the number of sites that link back to a website. However, do be careful because quality can trump quantity. For example, a back link from a Chambers of Commerce might hold more weight than will an unfocused blog. To increase quantity, consider local business groups and friends. Also consider writing articles for other websites and using social media sites such as Facebook.

Citations

When trying to improve the use of Local SEO, citations can also carry a lot of weight. Simply put, citations are any mention of a business on the web that will allow the major search engines to validate the content information of a local business. This means that there doesn’t necessarily have to be a back link involved. In fact, search engines such as Google view citations as a critical component. Of course, like back links, quality and quantity do matter.

Child care centers must strive to optimize Local SEO in order to attract local clientele. This means making the most of such things as a website, local directories, business profiles, back links and citations. If done correctly and consistently a local business should see its position rise in the rankings of such giants as Google Place and Yahoo Local.

Since 1994, Jeff Fisher has been helping entrepreneurs and business owners improve their businesses and marketing strategies. In 2011, Jeff focused his efforts on helping Child Care Leaders create and maintain their web presence.

Take advantage of Jeff’s extensive internet marketing knowledge visit Local Child Care Marketing today to receive 11 Essentials To Marketing Your Child Care Business Online.

Be sure to stay up to date on current internet marketing strategies by visiting Jeff’s Blog.

Article Source:
http://EzineArticles.com/?expert=Jeff_Fisher

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