Lawn Care Flyers That Sell Like Crazy

June 28, 2012 by  Filed under: Advertising 

Seeing that lawn care is a seasonal business, your advertising has a short window of opportunity to make your business boom or bust. Companies with attractive flyers will always catch the eyes’ of prospects, and convert more homeowners into paying customers.

Quick Lawn Flyer Design Tips

Using bright colors and sharp graphics will enhance the effectiveness of your flyers, period. Always use full-color and direct the reader’s eye to your main offer or call-to-action. Big, bold, and direct text will make your flyer easy to read, and leave less room for clutter on the piece. Keep it short and sweet when it comes to flyers, you wouldn’t want to turn off prospective clients by requiring them to “read a novel” to understand your offer. Always have at least one great offer on your lawn flyers and make the offer as aggressive as possible without cutting into your profit margin. Add value with free estimates, a Lawncare checklist, or something useful for every homeowner. Whether it is a promotion, a new service announcement, or a discount coupon – your customers will notice.

Focus Is Key

It is always better to specialize in one certain service, and “own” the local market, other than trying to be everything to everyone. If you can eliminate your competitors by specializing in one service, do it. This will always give you the upper hand in your niche and help you to work more quickly, effectively, and convert contracts into cash faster (as jobs are completed). Specializing in a one or two services can be the factor that draws customers to your company as opposed to Bob’s Lawn Service, Roof Repair, and Kitchen Remodeling (too wide of a service spectrum). When you specialize in one service, you’re saying you can do it better than anyone else in your industry. Getting that message across on your flyers will position your company favorable to prospects in need of your services.

Mailing Your Flyers for Less

Spending less money on flyer printing and direct mail services is the key. By using one provider, you can often obtain FREE Lawn Flyer Templates, discounted print rates, and low postage rates with Every Door Direct Mail program. When possible, choose a provider that will design, print, and mail your lawn flyers or postcards for you. Leave marketing processes to the experts while you focus on converting leads into cash.

If the flyers are attractive, effective, and cheap, your company will profit and maximize the return on investment (ROI). The effectiveness of flyers and coupons is amazing when used correctly.

Good luck and happy marketing!

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

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