Is Your Company Marketing Strategy Current?

January 31, 2010 by  Filed under: Marketing 

Marketing has changed a lot in the past few years. Many marketing principles that used to seem to work like a charm are now, for the most part, obsolete. Unfortunately, not all companies realise this and still use their old standby methods.

Many new marketing tools are out there and marketing costs are not just cheaper than before but marketing results are more measurable than ever, which gives every business a lot of choices in terms of tools that help them to calculate their return on investment and make informed decisions about their future.

The old marketing methods often involved doing expensive campaigns and “hoping” they would work. Time would tell. Quite often, a lot of time would pass before a company could tell if their marketing campaign was successful or not. By the time they realised that they needed to shift gears, time was wasted, money was spent, and in many cases their customers were lost to a savvier competitor.

Today, if your company marketing strategy uses the internet, you’ll quickly discover that much has shifted:

  • Success is measurable — often almost instantly
  • You have multiple choices for paid search engine and website marketing campaigns
  • Some of the most effective online marketing strategies costs you nothing at all
  • Even companies and sole proprietors with low advertising budgets can afford to advertise
  • You can target locally, nationally, or internationally. You can run simultaneous campaigns and run a borderless business more easily than ever before

Beyond the shift in the types of marketing tools companies use there is also a shift in how people choose the companies they deal with. The internet helps people find products and services and people often decide to be a well-informed shopper by doing research on their own. Because of this, companies who position themselves well online can do extremely well. Even offline businesses can benefit from marketing online. The cream does tend to rise to the top because consumer opinion has a major impact on your online reputation.

Just having a website isn’t enough. You need to have a website that attracts the right traffic and then converts that traffic into paying (and hopefully referring) customers.

Is your company marketing for a 21st century consumer yet? If not, it might be time to get some professional marketing consulting to help you learn to unleash the power of the web so that it works in your favour.

Chris Jenkinson shows you how company marketing can help make a difference in your business. He provides further advice about marketing and business consulting services on the GizTheBiz blog.

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