Is Pay Per Appointment a Good Marketing Program for IT?

August 26, 2011 by  Filed under: Marketing 

Several companies are now expressing their approbation with pay per appointment as their choice of outsourced telemarketing service. They do believe that this program allows them to gain reasonable assurance that they do not just get results, but outcome that they expect. They have regretted resorting to other programs that only give them poor sales leads. What they thought could be a low-cost and effective solution turns out to be a total waste of time and money. With pay per lead telemarketing, they do not only receive just contact information. Instead, they pay for every scheduled appointment with an interested prospect. And who would not want this kind of solution? What firm will ignore the sales-ready opportunities that it brings about?

This cost per lead payment model, otherwise known as pay per lead telemarketing, is also applicable to IT companies. In fact, all industries can make use of this business process outsourcing. But, this has not been beneficial just because someone says so. The truth is that it is proven to be a great solution to obtain qualified sales leads. And here are the reasons that justify this statement:

Prospecting, lead qualification and appointment setting are handled by professional marketers. Nothing is as assuring than the fact that a business function is manned by the experts. Who can generate guaranteed IT sales leads better than those that have the experience and know-how? And to think that the client companies do not do anything except closing business deals is indeed very beneficial. Not only will they save money, but time as well.

Money is well spent. Since appointments can be bought individually, IT firms can buy technology sales leads up to their current budget. There is no need to look for packages that may be too expensive. Pay per performance allow you to measure expenses easily. On top of it is the high returns that will be reaped when a deal is closed.

Resources are saved for other crucial campaigns. Since only cash is exhausted, assets including manpower and technology can be saved for other purposes such as core business. With the scarce resources that any company has, it is truly a blessing not to waste anything unless needed for crucial projects.

Quality of business appointments is guaranteed. Reliable leads providers show their authentic service with a leads guarantee. Meaning to say, they give free replacement for no show prospect. So, there is no need to worry that the BPO partner will trick its clients.

These factors do not just provide a proof that pay per appointment is very viable for IT companies. It also suggests that this outsourced program is cost-efficient and results-oriented, the very qualities that a lead generation program should possess. If you want a better approach in marketing, try pay per lead telemarketing.

Sarah Barnes is a telemarketing expert with 11 years experience as a sales leads analyst for small and medium companies. Sarah invites you to visit for more information on pre-qualified sales leads and appointments.

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