Increase Your Response Rate With This Killer Promotional Food Gift Tactic

January 1, 2012 by  Filed under: Marketing 

When choosing promotional items, it’s important to look for unique, quality items that will really get noticed. Although it might be tempting to try to lower your advertising budget by choosing lower-quality, inexpensive items, this is rarely an effective strategy. If you take the time to give some thought to promotional items you have received in the past, chances are you remember the ones that were truly exceptional. On the other hand, the less exceptional promotional items have probably been long forgotten. If you want to increase your response rate and really get noticed, food gifts are the perfect promotional item.

Why Give Promotional Gifts?

There are a number of different reasons why you might choose to give promotional gifts. In some cases, you might be introducing a new product line that you’d like to draw more attention to. Perhaps you’re trying to entice past customers to come back and do more business with you. In other cases, you might be trying to attract new customers who haven’t done business with you before, or thank your steady customers for their continued business.

No matter what your underlying reason, there’s one primary benefit you’re probably hoping to achieve by giving promotional gifts – more sales for your company. After all, although it’s nice to give gifts simply for the sake of giving them, most companies hope that by giving promotional gifts, they’ll be able to make additional profits. As such, if you want to actually increase your response rate when giving promotional gifts, there are a few things to keep in mind.

Creating an Individualized Gift:

If you think back to gifts you have received in the past, it’s probably the personalized ones that you really remember. Although it can be nice to give truly personalized gifts, this can often be quite difficult during a promotional campaign. In fact, in most cases, you’ll probably opt to give everyone the same thing. The trick is choosing a quality gift that everyone will love, a gift which will give the illusion that you selected it just for them.

For this reason, food can be the perfect choice as a promotional gift. You won’t need to worry about selecting the right size or choosing a gift that fits each recipient’s personal preferences. After all, who doesn’t enjoy a tasty treat such as a specialty cake? When choosing a food gift, be sure to select only items that are truly high quality. After all, if you’re trying to make your recipients feel special, you don’t want to give them anything except the very best.

Once you’ve selected a food gift that you feel will work nicely for your promotional campaign, look for ways to add a personalized touch to each gift. If you do know something about the recipient, try to find a way to let them know. You should always enclose personalized notes or cards with your gifts. Even if you’re having your gifts shipped directly from the supplier, make sure to include a note or card so that your gift has a personalized touch.

Give the gift of yumminess, Baking and sending all-natural, hand-crafted, high-quality specialty cakes and corporate gifts helping you strengthen relationships, show care and appreciation, bring happiness, create good will and foster trust and loyalty. Find a delicious gift for clients, friends, family, soldiers or anyone on your list.

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