Inbound Medical Leads For Software – More Than Just Business Leads

April 28, 2012 by  Filed under: Marketing 

Money isn’t the only thing that matters in the medical software industry. Regardless of costs or financial technicalities, the quality of human health will always take precedence above all else. The development of advanced tomography, computer-assisted diagnosis, and electronic medical records have only been developed to further that quality,

As such, it’s only natural for any medical software supplier to focus its efforts in developing and delivering only the best. Trying to market it with methods that sound like advertising would even seem to diminish the valuable role such software plays.

Regardless, if you’re a part of such a company, those things can still be of grave importance.

Take lead generation for example. Now what good is developing that software when very few people know it exists? Trying to draw in interested buyers (a.k.a. Leads) is not just about trying to get them interested in a purchase. It also lets them know what you have made and it’ll be just right there for them to buy. No pushing. No cheesy sales-pitching. You just simply announce to the medical world that you have something that can be used to improve work in the field.

Another reason is in the form of inbound leads. As you know, inbound leads are prospects who saw your product (maybe on a website or a small advertisement) and are contacting you to inquire more. However, that’s not just what inbound lead generation can do.

You can also dedicate it to keeping past clients updated. In the medical software industry, updates on your software can be critical. Despite the improvements it has introduced, its still not perfect. Bugs will inevitable arise. You will always be called to improve it.

If you don’t tell your clients of these updates however, there is a serious chance that they might continue to use only old, obsolete versions which are susceptible to flaws that could be fatal to patients. Incidents of overdose and faulty diagnosis are just some of the cases brought about by persistent use of outdated medical software.

One good method for inbound lead generation is via telemarketing. Now some people might tell you that a website is enough. However, it never hurts to make sure all forms of communication with your past clients are available to you. Besides, what if your target medical professional is too busy to go on the internet? For all you know, you have more chances of them answering a call than an email.

Going back to previous points though, a lead generation campaign might be too expensive if you keep in mind that you still have to focus on continuously improving your software. Fear not, you don’t have bother doing it yourself and in fact, it would probably be better to simply outsource to companies who specialize it than make your own perform a task that is outside its field. In this case, try outsourcing your inbound lead generation to telemarketing services. That way, while you’re improving and making updates to your product, you can simply have them deliver the message.

So don’t wait around too much and call a software telemarketer today! Indeed, there is a lot more at stake when it comes to generating medical leads.

Daniel Anderson is works as a marketing communications program manager. He is inviting you to visit to learn more about lead generation and appointment setting for the software industry.

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