How to Use Press Releases Effectively

May 28, 2010 by  Filed under: Marketing 

There are numerous forms of marketing available to today’s business – websites, brochures, email marketing, features and articles. But one is often over looked.

The press release.

Being one the most effective ways of promoting your business, it seems madness that so many companies are ignoring their potential. Although at times it can be very difficult to get a release past the ever watchful eye of the magazine or newspaper editor, online press release sites are much easier to use. Not only do they get your company name out onto the internet, they can also be used to provide those all important (and highly valuable) one way links back to your website.

Many people shy away from them because they don’t know how to write them. But it’s worth learning because they can be used for so many things. There is a lot of information out there showing you how and when to write a press release, but below are some common press release writing tips:

  • It must sound like news not an advert
  • Only send them to the media related to the topic of your release
  • Keep it to one page in length
  • Make sure your header, contact information and release date are at the top of your release
  • Use short, simple sentences
  • Grab attention with the header and first few sentences
  • Use a story format briefly mentioning your business/product/service
  • Proofread it

Because they are so powerful it really is worth spending a bit of time getting to grips with the ins and outs of effective press release writing.

Of course, there is another reason why businesses don’t utilise them, and that’s because they aren’t sure what is newsworthy. There are lot of things that will happen within your business that you may take for granted, but that others would consider interesting. So consider publicising things such as:

  • The launch of new products
  • Results of a customer survey
  • The launch of a new website or a revamp of an old one
  • Any awards you win
  • The launch of your e-newsletter
  • A free trials and special offers
  • An endorsement from a famous person you have received
  • New business ventures
  • The launch of a new eBook
  • A fundraising event you are doing

It really could be about anything. Have a think about what’s happening in your business today – do you have something that fits the bill? If so, write a press release and get it published. You’ll raise awareness about your business and drive traffic to your website.

Sally Ormond, Briar Copywriting, is a professional freelance copywriter, SEO website copywriter and advertising copywriting with extensive experience in both B2B and B2C markets. To have a chat about how she can help you send an email to sally@briarcopywriting.com or call +44(0)1449 779605.

Article Source:

http://EzineArticles.com/?expert=Sally_Ormond

Sally Ormond - EzineArticles Expert Author

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