How to Monitor Your Business Brand

July 3, 2012 by  Filed under: Branding 

Monitoring your business brand is important because it is how you will know if your marketing strategy is effective or not. With businesses taking their brands to social media sites, the need to monitor how brands are perceived by consumers is a must. It is through monitoring that you find out what others are saying about your brand. It is where you can get ideas on how to improve your product, services, or just about anything that can help you improve your business.

Using social media monitoring tools can assist you with your brand. When you have a lot of followers and you want to know what everyone is saying about your brand, you can gather the information you need by listening through such tools. You can also find out what other people are saying, even those that don’t follow you. This is a way to measure if you are meeting your marketing goals.

Here are some ways on how social media monitoring tools can help you improve your brand:

Gives you ideas for content marketing – Through social media monitoring tools, you can get ideas for your website content. It is not easy to come up with content ideas but if you have access to such tools, you can come up with content ideas just by reading through what your customers are saying about your brand. You will also get an idea on what kind of content best engages your readers or customers. If you continue to give them engaging content, you are likely to hear more from your readers.

Find out your demographic – Knowing who your followers are will help you come up with effective ways on how to engage them. The more you can engage your followers, the more chances you have of building a network with them. This can also help you make more informative business decisions.

You can even track conversations made by others who are not following you. With this type of information, you can strategize on how you can attract these people to follow you and join your community.

Customer service – Because social media is an easy way to reach out to brands, customers like to use the platform to call the attention of companies when there is a problem. With a monitoring tool, you can get to those customers faster. And customers love it when they get immediate response from brands regarding their concerns. It makes them feel that they are valuable to the company.

Monitor your brand and other brands – It is always good to know how the competition is doing. If you are in a competitive market, it’s wise to find out how your competition is doing. This helps you stay focused on how you can constantly improve your brand. You can also monitor brands that inspire you. All these will help you measure where you stand as a brand and push you to keep improving even when you are already ahead.

Engage in conversations – Because you can see conversations happening around your brand, you can join in on the conversations. This will help close the gap between brands and customers. If your followers or customers feel comfortable talking to you, then they are much more likely to share their ideas about your brand. It is also a good opportunity to build your brand reputation because you are reaching out to your customers yourself. This is your chance to make them feel valuable to you.

These are just some of the things that you can get from monitoring your business brand. Know what is happening around your brand and gather ideas on how you can constantly improve your brand. Listen to what your customers are saying about you and try to strategize on how you can get your needs and their needs to meet.

Social media monitoring tools can really help your business brand. Just remember that when you are using social media, you have to look into building a community and engaging customers instead of just focusing on making sales. Customers like it best when you make them feel that they belong in a community and not that you just want them to continue to buy your products or services. If you strategize your social media campaign well, you will be able to gain customers just by engaging and interacting with your readers and without having to drop a sales line. Just remember to be true to your brand values. Social media is a great place to build brand reputations so be sure you plan it well and have ways of monitoring your online presence.

Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy,

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