How to Make Use of Custom USB Drives in Your Business

April 30, 2010 by  Filed under: Marketing 

Due to the ways in which information technology has evolved over the past decade, it is fair to say that almost everyone around the globe is connected in some way whether they are the owner of their own personal computer-or at the very least are aware of computers. As these advances in technology have evolved, we have been opened up to many new pieces of equipment which not only make our lives easier when using IT, but also have helped market and promote various businesses. Marketing strategies have evolved into using the web, but many companies have reaped the benefits of using IT in other promotional ways. Custom USB drives are currently becoming one of the most effective means of promoting businesses as they are not only used by many computer users, but also offer a use rather than simply notifying a customer of the companies existence.

Promotional USB sticks can not only help to make your company and brand well known through your own customised design, but also allow you to promote your business through the use of information-which of course, can be stored onto your promotional USB drive. This is a great way in which to notify current and potential customers on a wide range of your services and products as it allows you to use various software to create different documents, spreadsheets, etc which can be read at the consumers leisure, and then leave them with something physical to remember you by which can also be useful to them.

Just as CD/DVD discs can be designed and manufactured to fit in with your own brand, so can USB drives. These can be designed and manufactured in a wide range of shapes and colours to fit in with the nature of your business, and with your logo and slogans printed on the drive, it is also a way in which to remind the consumer of your business every time they insert the drive into their computer. There are many different ways in which companies may try to market themselves, but often these can appear to be dated by the consumer, meaning that they are not as effective as they were intended to be. USB drives are widely used by many-regardless of whether they use them within their field of work or not. It shows that your company is up to date with different forms of technology and marketing strategies, which will also help make you stand out from you competitors. What is more, when purchased in wholesale quantities, the cost to design and manufacture your custom made drives can be relatively low meaning that you have a rather inexpensive yet extremely effective form of marketing art your fingertips.

When it comes to making an impression on your customer, you want to provide them with something which can make your name well known to them, as well as provide them with something which they will want to keep. Promotional emails can be deleted, leaflets can be thrown away, but a custom made USB provides them with a use which will not only mean they are more likely to hold on to it, but also will become more accustomed to your company name which in effect can help increase the overall sales and success of your business. Although not deemed as a marketing tool by some companies, this is just another way in which you can not help take advantage of technology to benefit you, but also help create a brand and reputation worth knowing.

Jonathan Moore is an expert on USB, CD and DVD manufacturing.
More information about promotional USB at and DVD duplication at 10th Planet Digital Media.

Article Source:

Jonathan V Moore - EzineArticles Expert Author

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