How To Make Money In Mobile Marketing

February 23, 2012 by  Filed under: Marketing 

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketers alike. There are many websites, programs, e-guides, books, videos, and other resources available. These set of tips contains some of the best advice for helping a good marketer become a great marketer.

*It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. If you have included flash on your website, only put a link to a mobile version.

*Tailor your rewards to your audience. Messaging a customer is not like messaging a friend; you have to send something the recipient will consider valuable if you want your message to be appreciated. For example, if you are sending information to a business executive, you may want to consider sending a voucher to a fine dining restaurant. Or for example, if you are targeting families then include a family deal in your message.

*Maximize your success by promoting your calls. Make sure you put ads on Facebook and on Twitter, and in your actual website. This helps maximize your campaign’s exposure, and allows many venues for your fans to sign up at.

*For your technologically savvy customers you should include a QR code on all of your print materials. Customers can then use their smart phones to reach your website and find coupons. Customers can use the QR codes to get quick and convenient information about your brand and products.

*If you’re serious about utilizing mobile marketing, for best results, limit the amount of promotions and deals you send to your customers to only the best kind of offers. Your customers will find them more interesting when you do this and will be more likely to respond to them positively.

*Use your mission statement to keep your efforts focused. Adhering to the principles that are important to you will keep your business running smoothly.

*Here’s a great tip in how to have an effective campaign in mobile marketing. Do a usability test before going live. The reason you’ll want to do this is if you do not preform a test, you may send out messages that are ineffective, or do not work properly. Obviously, that would defeat the whole purpose of your marketing campaign. Try sending the messages to your friends and the people you work with to see what they have to say.

The tips listed here will help guarantee your success as a mobile marketer. Implement these tips in order to achieve the success you’re looking for.

Tony Mena The Network Warrior is a Networker and Marketer – Expert on mobile marketing – Shows you on how you and your company can benefit from mobile marketing and more…

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