How to Leverage Your Expertise Into Passive Income

March 30, 2012 by  Filed under: Marketing 

Some of the work I do with my clients involves mapping out their strategy to add information products to their existing services. If you provide professional services, did you know that it may be hard for you to achieve the kind of financial freedom you might want without having passive income in your business plan?

I have some tips for you today about how you can map out your strategy for a more leveraged business model. I have learned some very good strategies to build a profitable business that I’d like to share with you.

These are the steps I took and that you can too to grow your business and leverage your expertise into sources of passive income:

  • First, determine your ideal clients and the area you would like to specialize in that you are most experienced and passionate about. Start to carve out a niche for yourself where you can stand out as being very knowledgeable and experienced. One of the best areas to specialize in is something you have experienced and overcome or learned how to manage yourself.
  • Next, grow your list and community of people who would like to hear from you on a regular basis. If you have a purpose and passion for your work, you can develop a group of lifetime followers who will sustain your success for years to come.
  • Then, map out your passive income marketing funnel. Plan to create several information products that will allow potential clients to get to know you with less work on your part and little risk or cost to them before they try your higher priced services.
  • You’ll want to learn about content development to leverage the content you already have from your talks, articles and workshops. Learn the many ways to package your information and sell it online. You can still earn active revenue from delivering your services and offering workshops and seminars, but if you’re like me, the passive sources are a lot more appealing because you can maintain your ideal lifestyle without working so many hours one-on-one or traveling all the time.
  • Get into the habit of blocking out time to capture your ideas and writing regularly to develop information products to position yourself as a credible expert.
  • Think bigger about your business. Learn to delegate, systematize and automate. Build your team to help you create your ‘information empire’.
  • Collaboration is the new business model. Approach joint venture partners and collaborate with others to leverage your expertise into products and programs beyond what you could do on your own.

In this web 2.0 marketing world, it has become almost essential to create information products and coaching programs so that you have sources of passive and leveraged income. That way, you’re selling your ideas, not just your time, and you’re able to make more money than you could charging by the hour. You can add value for your clients, but you don’t have to be doing it one client at a time.

Take advantage of the information economy we’re in to earn passive income and up-level your business profits!

About Author: Jan Marie Dore teaches women entrepreneurs how to grow their business online and create profitable income streams. Sign up for her savvy and smart marketing tips and receive a 30 page FREE Bonus Workbook and audio ‘Eight Insider Marketing Secrets of Wealthy Women Entrepreneurs’ by visiting

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