How to Get Your Mobile Marketing on Target

February 27, 2012 by  Filed under: Marketing 

If you are smart about it the decision to launch a mobile marketing campaign can bring great success to your business. To get the best results from your campaign it requires that you do your research. Because like anything worthwhile you may start to wonder when you will make some money. The article below will give you the information you need to get started with mobile marketing.

Although it costs a bit more, it pays to have a dedicated short code. it is a wonderful way to protect your company name. And, it gives you a degree of legal protection.

The key to success for any new mobile marketing campaign is in the planning. Start your mobile marketing campaign by building a good database. Do not however, add phone numbers to the database without authorization of the owner. You must get their permission prior to adding them to your database. This permission can come from an online form or from your brick and mortar by simply getting the person to send you a text message that provides a brief code that you provided them. Remember that the reason text marketing is so powerful is that IT IS permission based marketing.

Coupons are a great incentive to attract new customers and to reward loyal customers. Send out coupons or offers to your customers via text or MMS. Your coupons can include promotional codes. Using special tracking codes, you can link these coupons to your website.

A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in your customer base. Stay up to date on all of the latest advances in technology. Changes in technology can have a dramatic effect on your business,

You’ll want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it. Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so.

It is wise to understand that it that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate to say that in order to see results you have to keep at it.

You should measure your campaign’s success by its longevity and not the number of sales it produces. Using this formula will help you create a successful campaign with long-term effectiveness.

Keeping these tips in mind, and you’ll be well on your way to being successful.

Tony Mena The Network Warrior is a Networker and Marketer – Expert on mobile marketing – Shows you on how you and your company can benefit from mobile marketing and more…

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