How To: Get the Most Out of Your Email Marketing Campaign With the Help of Lists

May 16, 2012 by  Filed under: Marketing 

Using email as a medium for marketing is a fast and efficient way to do things. Through taking advantage of it, you can reach your prospects no matter where they may be, provided of course that they can or are connected to the internet to be able to check their mail. Nonetheless, it is an effective and quite a money-saving method of sending out business newsletters and for generating leads. But as much as the propensity email marketing campaigns have of succeeding, the results of such a campaign are still heavily affected by the tools used to perform it, one of those tools being mailing lists.

Now, what is a mailing list? A mailing list is a list of the mailing addresses of certain business contacts, all placed on a “list” which people who buy them use in their respective campaigns, be it for direct mail marketing or email marketing. So, who exactly is responsible for the creation of these so-called lists? Well, that question can be answered in so many ways. For instance, we have telemarketing companies that do lead generation and cold-calling. A telemarketing company could very well be come a list provider if they are able to generate a sufficient amount of leads, add them into their database and then create prepackaged lists out of these business contacts and leads. Aside from telemarketing firms, there are many other types of lead generation companies that can become list generators and list providers.

Moving onward, just how can you maximize the results you get out of your email marketing campaign with these lists? First of all, a list of email addresses will always be what you’ll need in order to know who to send your emails to. If you don’t have one, you’ll probably find yourself tasking your marketing team to find out the email addresses of different businesses through various means. The problem with this approach however is that the email addresses you are getting are sometimes not the inboxes you want to be sending your business newsletters to. Who you really want to be sending your emails to are key decision makers within your target companies and target industry. Since you’re putting a business proposal in front of them, then of course you want to be taking matters like this directly to those who can make a decision about it. Doing otherwise would mean you’d just be wasting your time, aimlessly sending out emails to company inboxes.

If you want to get the most out of your email marketing campaign, then get yourself a good mailing list from a reliable list provider. If you ask a list provider, they should be able to draft you a customized list of your targets, therefore giving you the email addresses of decision makers and target persons within your target industry. This will allow you to have a much more accurate email marketing campaign, thus maybe leading to better conversion rates of email recipients into leads. Also, mailing lists generated by excellent list providers contain lots of helpful information about each business contact, such as company size, current number of employees and other such data. This can help you out in its own way, especially if you need such information to formulate good email spiels and make adjustments to your campaign.

Alice Clark is a sales and marketing consultant specializing in business contact database management. Alice invites you to visit to learn more about business contact lists and databases.

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