How to Design a Good Logo

May 29, 2010 by  Filed under: Branding 

5 Tips for Designing a Good Logo

So you’ve just been awarded your first logo design job. How can you ensure your client will be pleased with the result?

1. Start simple

The best logos are the simplest ones, particularly if it’s also clever. They take on a timeless quality, something that is important in a logo. Companies shouldn’t completely redesign their logo too often as it erodes brand recognition. For example, McDonald’s and Dove Soap have continually updated their logo in small stages through the years, so the recognition remains strong while keeping the logo fresh-looking.

2. Keep it portable

Sure, the logo you just designed for that coffee service company looks great on-screen, but what if your client decides he wants to give away an embroidered shirt with every delivery? That funky graduated screen won’t work so well anymore, will it? What if they sponsor a local charity event? Will your logo hold up to being printed at ½” wide in the local black-only newspaper along with 30 other logos? Short of coming up with dozens of versions for every application (which will water down the brand), you want to come up with a solution that’s going to work for almost any situation.

3. Don’t try to say everything

If your client’s organization is Canadian, is celebrating its 100th anniversary, is ISO9000 certified, and was named one of the country’s 50 best companies to work for, the owner may want to say all of this is in a new logo. This is a recipe for disaster. You will end up with something that looks like a Swiss Army knife with all the tools pulled out, not to mention the fact that in a year, the 100th anniversary component won’t be very relevant.

4. Don’t be too literal

If the organization for whom you’re designing a logo delivers apples and oranges from one place to another, you don’t need to draw a truck filled with fruit driving on a highway, complete with a happy driver behind the wheel. Look at some of the sporting goods logos as an example – Nike, Adidas, Under Armour, etc. They don’t depict people doing sports, do they? Yet they convey their brand to their audience effectively.

5. Refine

Once you have your oh-so-clever and elegant logo, take a step back and ask yourself if it can be further refined. Those fine details you put into it may not be necessary. Try to break it down to its most basic essence.

In short, it’s all about simplicity and elegance. If you can achieve these, you will get a logo that will stand the test of time.

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Tracy Brunet is the Studio Manager at Applecrate Inc., located in Ottawa, ON CANADA. she can be reached at

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How to Design a Good Logo?

October 3, 2009 by  Filed under: Branding 

Logo design plays a vital role in promoting your business. It can be considered as the first step towards establishing a business. To design a logo, there are certain things that need to be kept in mind. Firstly, when you are thinking of a design for your logo, you should remember that this symbol is what will represent your company in future. A good logo does not have too many flashy things that are so meaningless.

Here are some tips to design a logo:

• A well design and carefully thought out logo speaks for itself. It is necessary that it should represent some meaning and has some depth in it so that people who see it immediately get attracted to it. Not only should this but they be tempted to learn more about the company. Choose a logo that is pretty simple in design and has something unique to convey. A meaningless logo is simply a waste of time and money. If it is just a symbol that is included to merely attract consumers then remember, it is going to fool you at the end. Thus it is better to avoid meaningless pictures-they are never called as logos.

• A logo that is quite symbolic and has less text besides it will stand out among the rest. You should understand that a logo can talk so much about your company without you having to write anything much in this regard. Thus it is saving your time as well as conserving more space on your website so that you can utilize it for some other purpose.

• Hire some of the best logo designers to get your company’s logo design. Even though you have to spend some money on this, this is worth the whole effort. Professionals know what works best for your business and they also know what will attract customers more. In fact, their experience teaches them to be innovative all the time and develop some really amazing logos. Often, their creativity works best for your business. Thus, don’t worry about shelling out money and don’t neglect it, as this is a very important issue.

Last but not least, if you think you are very creative and have your own set of plans to design one for your business then please go ahead and do it. In fact, you will know about your company better than anyone else does. There are several logo design tools that are available online which you can download for free or purchase and use them efficiently to meet your needs.

At the end of this article, I’d like to share cool website with more information on related topics like Logo Design and Web Design Tips. Visit for more information.

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