How To Create An Interesting Logo Design

August 25, 2011 by  Filed under: Branding 

Having a professionally designed logo is crucial to creating that brand awareness that is essential to your business success, but what is that makes that logo design so effective? Creating something which is interesting, unique and eye catching is key to a logo design which will be effective, which is why you will need to employ the services of a professional design company to help you.

When you think about all the big brand logo’s you have ever come across you will remember some over others. Perhaps because of their intense marketing strategies but more because they are memorable and easily identifiable. More than this, you will no doubt recall those logo’s before you do the company name behind them and this is what you want to be able to achieve with your logo design.

So what makes a great logo? Firstly it needs to have relevance, relevance to your business and to the products or services you are promoting. It needs to be eye-catching and able to stand out from the crowd, especially in terms of store shelf products where similar items will be grouped together. Your logo needs to legible and customers need to be able to understand it so avoid swirly, complicate fonts and clashing color schemes with illegible graphics.

Creating an interesting logo design can depend on many different factors and it is worth noting that no two design briefs will be the same. An interesting logo will be designed with target audience in mind, the industry related to it and the intended final use. They require much research and creativity to come up with a design which will help build brand awareness and become instantly recognizable to the target audience.

A business logo, whether it promotes products or services or both needs to be attention grabbing and customers need to be able to understand the message it conveys. Marketers point to customers taking just 2 to 3 seconds to make their minds up about purchasing a particular product or service. A logo which is illegible, difficult to understand or too similar to another brand will fail to grab a customer’s attention and more importantly, make them want to buy!

Hiring a professional logo design company is essential to achieving an interesting logo. Their advice, creativity and expertise will ensure you launch with a logo that will hit the ground running and help you to get the edge over your competitors.

Georgina C Clatworthy is a freelance writer writing extensively about business branding and logo design.

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