How to Create a Great Brand Name For Your Business?

May 30, 2009 by  Filed under: Branding 

Creating a business name is something you should do taking due care about the first impression it will make in people’s mind when they hear about it. Creating a proper business name is must except you are ready to spend large sum of money marketing it. If you want to create a fast steady business, your business name should be easily understandable and clear at thought. Below is the list of ideas you should consider while naming your small business.

1) Make the idea clear: Make sure that the idea is clear. The name should depict what your business is. Well, of course there are lot’s of businesses in the market that have unimaginative names based on their owners or attitude, but they have lots of money to spend on marketing too. Their name is just for their credibility. But for you, as you are starting a new small business, a clear cut understandable name is must.

2) An appealing tagline: A tagline will add a sweet dessert to your dinner. Make the tagline appealing. For example: You are selling candles, you can name your business ‘Candlelight’ and tag it with ‘light up the romance’. The more appealing your tagline is, the more customers are prone to get attracted towards your business (of course, your sales are based on how good you demonstrate your product).

3) Do you need a logo? This one is a bit tricky. Now, how do you know if your business requires a logo or symbol or anything? There is no logic here. Check if what you are selling can have a logo. Add a logo to your business name only if it’s really appealing. If it doesn’t fit your product, leave it. You can always woo your customers with an interesting name and colorful imaginative text.

4) Understand that your business is going to run long: If you mess up with tag lines, it won’t make much difference, because you can always change it. But, if you don’t consider proper name for your business, you will have to pay a price. I have seen companies change their names only to pay thousands of dollars reestablishing their brand once again in the market and announcing that they have changed their name.

The good point about having an innovative name is that your customers will always remember it and keep humming in their minds. That way, your products will have a higher possibility of sales and profit. An appealing business name does make a difference.  Using the points about, create a name for your business today!

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