How to Choose the Best Promotional Gifts For Your Business?

May 30, 2009 by  Filed under: Marketing 

Promotional gifts are widely used as a marketing strategy. They include coffee cups, pens, calendars, diaries, clothing and numerous other types of products.

The most common gift used for this purpose is the promotional bag. These are bags with the company logo, slogan and contact details printed on them. Promotional bags serve two purposes, to provide the user with a convenient way to carry items and to promote their company whilst they are being used.

Many companies often allocate a large portion of their marketing budget for promotional items. This is because they are often used on a regular basis and are an excellent way to build a brand, as your company logo and brand identity are reinforced every time the promotional gift is used.

Promotional gifts are used to attract new customers, when they are often given away at exhibitions and events. They are also used to maintain existing business relationships, and are often distributed at Christmas and Easter.

There are numerous factors to consider when choosing which promotional gifts you will give to your customers or business partners. Firstly, consider how established the relationship is. If it is a long established relationship that is the key to your business, it is advisable to send a high-end promotional gift, which can also be personalized.

It is also important to consider the quantity that you require. This will have a large impact on the price and it is often advisable to order larger quantities on items such as clothing and coffee cups. For items that are date specific, such as calendars or items promoting a specific event or product launch, a more defined order is necessary.

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