How This Sales Strategy Can Increase Sales by 12%
If you could increase sales by 12% and not spend a whole heck of a lot of money to do so, would you take embrace that sales strategy? Yes you can, but the caveat is probably you won’t because you already know what to do, but have failed to just do it.
So what is that sales strategy? Before I share with you the answer to that question, I would like to share a statistic that I found to be quite enlightening. A study commissioned by a digital map company, NAVTEQ, revealed that using a navigation systems increased fuel efficiency by 12%. Imagine that! Knowing the best way to get to someplace by avoiding known obstacles to the system (not necessarily known to you) will increase fuel efficiency by 12% or reduce fuel costs by 12%.
In business and sales, your navigation systems is really a pre-determined goal planning system (GPS) that has the been reviewed by others to improve overall performance. Within this system, you have committed your goals to writing after careful consideration because you have invested the time to think things through. You are working smarter not harder because of your GPS.
Yet, how many businesses embark on a planning exercise and then the results are tucked away on some shelf, buried in some drawer waiting for a cursory review at the end of the year, if at all? For it is far easier to play Captain Wing It than to stick to a course of committed action.
Just think if you were in a plane traveling from one coast to the other. Would you want the flight plan back in the locker of the pilot or in the cockpit within arm’s reach? What would happen to modern aviation if they flew without flight plans? Possibly the answer would be similar to the failure rate of small to mid size businesses.
No, you do not need fancy customer relationships management system. A simple goal driven action plan can be your GPS. So the quickest way to increase sales by 12% is to have a plan and then use it each and every day.
Are you having challenges consistently achieving your goals? Then you may find this goal worksheet of interest.
Tired of missing sales goals to working a whole heck of a lot harder than smarter? If you are willing to invest 6 hours, you can create a goal driven action plan created and facilitated by Chicago Sales Coach Leanne Hoagland Smith who has helped busy business owners and sales professionals just like you. Schedule your free strategy session at 219.759.5601.
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