How Offline Businesses Can Use Email to Increase Profits

May 31, 2010 by  Filed under: Advertising 

Email is an obvious marketing method for online companies like Amazon and eBay, but it can work just as well – in fact, better in some cases – for traditional “bricks & mortar” businesses. Let’s look at how you can use email to get more customers and bring your existing ones back more often. Which ultimately means more business and therefore more revenue for you.

Practically everyone has an email address these days. And because of the economies of scale, it’s a pretty cheap way of keeping in touch with your clients or potential customers.

Whether you have 10, 100 or 1,000 clients on your customer email list, it takes the same amount of effort to write an email to send out. You might send them your latest specials, a coupon of some sort, or even just a newsletter with helpful information that will remind them you’re there when they need something.

The same can’t be said for other advertising and marketing methods. If you had phone numbers for all those customers, you would have to make the same pitch 10, 100 or 1,000 times by phone. Even if each call was only a minute or less, that’s still a heck of a lot of time. And mailing them a flyer or newsletter would cost more and more, depending how many people it went to.

And because so many people use the internet to find local businesses when they need something, it’s quickly taking over from the Yellow Pages style directories as the place where people find solutions to their problems.

What if you could have a form on your website where people could sign up to get more information from, without you ever having to do any additional work? Would that be likely to help you get more customers? I think the answer to that question is pretty obvious, personally.

Using email to keep in touch with existing customers as well as generating new customer leads has several advantages over most other forms of advertising:

– It’s cheaper
– It’s almost 100% hands-off
– It works 24/7

Even if you don’t actually do business on the internet, your website should be more than just an electronic brochure for your business. With some simple changes, you can have a lead generation tool that will help you find new customers, keep in touch with existing ones and generate more business for a lot less than most other types of advertising.

Learn more about how you can use email marketing to generate customers and increase profits for your local business at

Article Source:

John Lenaghan - EzineArticles Expert Author

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