How Can a Video Production Company Help To Market Your Business?

April 26, 2012 by  Filed under: Marketing 

Every business has their own marketing style and strategy but video production companies are a great choice if you want to add a little bit of pizzazz to your marketing campaign.

There are a wide variety of advantages for having a video in your marketing campaign. If you have a rather complicated product producing a video is a really good way to simplify the explanation – because sometimes no matter how good your copywriter is, translating a head scratching product into a few simple lines can be a very difficult task. In this case the best way forward is to hire a video production company, facilitating the process of explaining your product and making sure a slick and dynamic message is passed onto your customers.

There are different types of videos a production company could produce for you each with a different purpose – you might want a promotional video, a viral video or an explainer video for instance.

One of the most common ways to use video is as an explainer video on your site. I was recently browsing and came across a business that had a rather complex construction product and they had used an explainer video in the centre of their home page. It worked really well because it began to play as soon as the webpage had loaded so visitors were instantly informed about just what they were looking at. It had been well-built into the page as well and it was clearly something that was thought about during the web design process.

Another way you might want to advertise your business is through a corporate video, this is specifically for selling from business to business and would be played in a corporate environment – suitable for perhaps a stand at a fair or in the boardroom as a really good way to introduce your brand.

Video production companies always enjoy the challenge of making a viral video, a far cry from the corporate video previously mentioned. This video is designed to be played over and over again and shared on the social media network channels and is really good for introducing a new brand or product because if done well it really creates a buzz.

And finally there are two different types of video – you can have either an animated video (cartoons and graphics etc.) or non-animated – live footage. The choice between the two videos will be determined by both your brief and budget.

Patricia Williams writes for Lambda Films in Cambridge. Lambda Films offer video production in Cambridge and across East Anglia. They produce high quality animated and non-animated films for public and private sector clients.

Article Source:
http://EzineArticles.com/?expert=Patricia_J_Williams

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