How a GPS is a Great Sales Strategy That Can Increase Sales and Reduce Business Costs
Did you know a navigation system increases fuel efficiency by 12% or another way of stating this statistic is it reduces fuel costs by 12%? This interesting statistic came from a German study of over 2,100 trips for NAVTEQ a digital map company.
So what does this have to do a sales strategy or even business results? Everything in that is validates why playing Captain Wing It costs you valuable resources of time, energy, money and emotions and fail to increase sales.
Just think about a recent driving experience into a previously unknown traveled route without the now common GPS (Global Positioning System). As you are driving you find road construction that keeps you from exiting and now you must travel to the next exit, follow the sometimes ambiguous detour signs on probably less than ideal secondary roads until you finally reach your intended destination.
- How much time do you waste in this unexpected obstacle?
- How much energy did you spend as you had to keep an eye out for detour signs and other unknown obstacles?
- How much more in fuel did you have to spend?
- How much more emotions did you display when confronted with this detour and all of the accompanying issues?
So if having a GPS is a proven strategy as well as tool, then where is the GPS for your business? In other words, how do you know where you are in your business compared to where you want to be and more importantly are you taking the right actions to get there?
The GPS for your business is really a Goal Planning System. Each goal is a point on the map (think action plan) that brings you closer to your desired results. Without this plan, you are engaged in the role of Captain Wing It instead of Captain Focus It. You are spraying and praying your actions all over the place with the hope, fervent hope I might add, that something will stick. This is also called working harder not smarter.
Of course some businesses along with sales professionals have action plans, but they are left in a drawer, on a shelf and never are utilized within the day to day operations and activities. Imagine for a moment a airlines pilot who left his flight plan at home and failed to bring it along. Would you be comfortable flying in his plane? I think not!
If you have not achieved your goal to increase sales, to improve business results or are tired of all the redos, then maybe it is time to activate your own GPS sales strategy because the research shows driving by the seat of your pants is costly in today’s global marketplace.
Are you having challenges consistently achieving your goals? Then you may find this goal worksheet of interest.
Tired of missing sales goals to working a whole heck of a lot harder than smarter? If you are willing to invest 6 hours, you can create a goal driven action plan created and facilitated by Chicago Sales Coach Leanne Hoagland Smith who has helped busy business owners and sales professionals just like you. Schedule your free coaching strategy session at 219.759.5601.
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