Hit or Miss? Software Telemarketing Does It Better With Lead Generation and Appointment Setting

February 22, 2012 by  Filed under: Marketing 

Hunting down methods on how to become a successful software firm is kind of difficult. Sometimes it plays out just like a hit or miss game, meaning that when you choose something it is either successful or is not. That being said it would also mean a lot of spending on the part of any software firm. When it comes to this type of search for a reliable solution, many sometimes choose to take a risk and employ the services of a software telemarketing firm. But when you work with a telemarketing firm, you can say it is also hit and miss but this, instead, can be applied to the calls that the telemarketers that will be working under you make.

Software telemarketing may be a hit or miss strategy but that is just how it becomes effective. Telemarketers are known for making cold calls, a method of how they do their telemarketing, and through these cold calls can gather much needed information in terms of improving how a company can market its products and services. Usually, cold calling is also used to generate leads for companies that pay good money for entire lists and databases full of them. There is also a need for software leads when it comes to making sales for a software firm; software leads such as ERP leads can help a firm that sells ERP software to their clients and also aids them in looking for more prospects. Software, as you may already know, is not something that easily sells. Everyone is always looking around for good software to improve efficiency and functionality, getting the word out to them is the problem though.

But with software telemarketing that becomes a task you can handle. Lead generation services for software leads alone can help gather important information when it comes to how you can better market your software products and other services. But aside from just software leads, software telemarketing can offer something more to also help you out when it comes to making more sales, or when it comes to establishing contact with other companies. This is called software appointment setting and this approach can improve your chances when it comes to closing a deal or making a sale occur. But before a successful software appointment setting campaign can take place, you must make sure you have a lot of software leads at your disposal, hence the need for lead generation. The good news about this is that it only takes a single software telemarketing firm to do both tasks as many of these telemarketing service providers generate their own leads on a regular basis and sometimes offer their services in package deals, offering to do both lead generation and software appointment setting for you.

Now, how does software appointment setting work? Well, it’s simple enough to understand. Using software leads, a telemarketer makes calls to a prospect company. After contact is made, the telemarketers attempts to get in contact with the appropriate decision maker of the company. From there, the telemarketer will introduce your company, what you do and offer to the client, and then go on to ask if they would be interested to meet with you in regards to a presentation about your products and services. After that, if it is agreed upon, it would fall to you to make the deal happen.

Software telemarketing may be a hit or miss when it comes to generating software leads and software appointment setting, but you can be assured that the positive outcome outweighs that of the negative. Give this marketing strategy a try and see for yourself how software telemarketing can be effective for your software firm.

Claire Hansen works as a marketing communications program manager. She is inviting you to visit http://www.erpsoftwareleads.com to learn more about lead generation and appointment setting for the software industry.

Article Source:
http://EzineArticles.com/?expert=Claire_M_Hansen

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