Guidelines for Producing an Incredible Presentation Folder

August 27, 2011 by  Filed under: Marketing 

Whether you like it or not you need to present your business not only to prospective partners and investors but to potential customers as well. This can be a nerve-wracking experience, especially if you are new in the business industry. But still, you need to look for a way that will seal the deal for you. So, how do you do that? A simple answer to that is creating you own presentation folder printing.

Presentation folders are actually an important promotional tool. Often, this is the first thing people will see of you and your business. It can determine whether people consider your offerings or ignore you completely. The first opinion people will form about you will typically originate from this folder. This is why it is important that you design your folder well.

But before you go through the design process, you need to decide first how you want your folder to look like. Otherwise, you can end up spending more than you can afford in designing and printing your presentation folder. As much as possible you want your folder to look like something people would want to keep. Your logo should be placed in front to help people remember and recognize you easily. All other elements should be chosen carefully to give your folder an impressive appeal.

If thinking of how to design your presentation folder, here are some guidelines for you:

– You might want to first consider the colors you will use. It’s important that you pick the right color to give people a good impression of you and your business. It would be best to use colors that are close to your company colors. In fact, it would be best to use the same colors you use in your logo. This is to promote consistency and make your business easily recognizable to people. You might want to talk to your printer to know the colors which will fit your folder effectively.

– Paper is also an important consideration. It’s important that your presentation folder templates convey the image or sturdiness and reliability. This will reflect well on your business, so pick a paper that is heavy duty. The heavier the paper stock is the better. Remember though that a heavy stock costs more so you might want to do a research first to determine which paper stock if best for your folder.

– You also need to think of the finish. You have a choice between matte and gloss. A glossy finish with make your folder look vibrant but there are some printers that can’t handle gloss finish well. It’s best if you look for a printer that offers the best gloss or matte finish to ensure that you are getting the best print job for your materials. Check also the prices to get good savings.

– If you are hiring a professional printer to handle your print job, be sure to choose carefully. Set up criteria of the printer you are looking for so you know who to look for. It would be best if you can talk to the printer to explain to him what you want and what you expect to achieve. Make sure the printer is willing to give you samples of their work to see if they meet your criteria. Remember that you need your presentation folder to look professional and credible, so you need to find the perfect printing company for you.

Michelle Abreu has been writing articles online for about 2 years now in a trusted printing company. You can visit this website for more ideas on how to create online presentation folder printing, and get your free presentation folder templates carefully crafted and designed for your convenience.

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