Growing Your Home Inspection Business – Free Publicity

June 29, 2010 by  Filed under: Marketing 

So you’re a new home inspector just getting started… or an experienced inspector deciding to blow up your current marketing plan which is not working. “What marketing plan?” you say. Well, there is the problem.

You know you should put together a marketing plan. When times were great, no one cared, since business was flowing in. But now, you have to be better than your competition, faster and more thorough with your inspections, kinder to the agents, and more professional with your reports, to differentiate yourself from everyone else.

I’m not going to tell you how to set up your marketing. There are plenty of books and guides out there to help you do that, but I do want you to re-think how you get your name out there in your inspection communities. Are you advertising? How do people find out about you? Are you going the traditional route – ads in the paper, special borders in the yellow book, etc.? Are you thinking this very minute that you hate this advertising because it is constantly costing you money? What your gut is telling you right now is true: paid advertising is like flushing your money down the inspected toilet.

Think out of the box for a minute. You have to get your name out there! How are you going to do that? Listen up, I’m going to tell you how.

1. Your web site. Don’t have one? Get one. For $135 a year – less than the cost of one good ad in the paper that people throw away – you can have a hosted web site and site builder. You will get tons of business and publicity from this. GoDaddy and Network Solutions are two sites that make it easy and have real people answering the telephone to help you. If you decide you don’t mind other businesses advertising on your site, you can get a hosted site for close to free.

2. Your face. If you haven’t already, pay the small affiliate fee and join your local real estate broker organization. Go to all of the lunches. Yes, I know it’s boring and it’s hard to socialize (inspector personalities and real estate agent personalities are about as opposite as you can get) but get up and speak to the crowd at that 30 second introduction of affiliates and tell them who you are. Bring your brochures and cards. Print out a giant discount coupon and put it on all the tables. One of the things I did that really got attention was a full size cutout of myself in inspector uniform. Wow! I put it right at the sign in table. These people know who I am now. It cost me all of $110 and now I have something for the local home show.

3. Your expertise. Now that you’re “in” with the agents, offer to speak at their next breakfast or luncheon. “You’ve gone too far now,” I hear you say. But guess what? The other inspectors don’t want to talk in front of groups either. Differentiate yourself! Get some coaching help and then muster up the courage – your audience will be kind and they won’t forget your effort.

4. Your ghost writer. Next, take a good look at your local newspaper. Hopefully you have stopped spending big bucks advertising in it. Do they have any regular columns having to do with energy, building, homes, maintenance, gardening? They don’t? Good! Because you’ve just become a guest columnist for them. Find someone around you who loves to write and have them write some very short, tight articles on taking care of your home. You may even want to write these yourself. Why not? If the newspaper does have a home maintenance or energy column already, that’s ok too – simply write letters in every couple of weeks along the lines of “I read so and so’s column, and as a local home inspector, I find…” Put some good advice in and your name – there it is again!

These are only four out of the box ideas, and if you use several of them you will be on your way to more business. As the marketing coaches say, you only need to be a step ahead of everyone else. Good luck and happy inspecting.

Copyright Lisa Turner 2010

About the Author: Lisa P. Turner is a certified home inspector and licensed general contractor. Her company, Your Inspection Expert, Inc., inspects homes for home buyers, sellers, owners, mortgage companies, and construction companies. Her company also conducts Radon testing and consulting and will soon add energy audits and efficiency consulting.

Visit for information and more tips to maximize the value of your home as well as find out more about what inspectors do.

Article Source:

Lisa P. Turner - EzineArticles Expert Author

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