Give Your Customers Promotional Gifts That They Will Use

June 28, 2012 by  Filed under: Marketing 

There is a common misconception in marketing that if you give your customers or clients promotional gifts that they can use, they will remember who you are and what you do because the more often they use the gift, the more they see the name, logo and brand that is printed on it. To an extent that is true but there is a difference between giving your customers something they can use as opposed to something they will use.

The concept of giving potential and existing customers promotional gifts is not new. Indeed, as an organized industry it dates back to the 19th century when American printer, Jasper Meeks, was able to convince a shoe shop owner in Ohio to buy a supply of book bags, imprinted with the shoe shop name, which they used to distribute in local schools.

The promotional gifts industry represents one of the oldest surviving and successful marketing methods in the world, evidenced by the multi billions of pounds that are spent on promotional products every year. There was a bit of lull in sales when the internet became popular as a marketing tool but when millions of websites began to appear on the World Wide Web, it was no longer enough to just have a website. Most people will note that website addresses are advertised on television, in the media and on promotional products currently. This is because every company wants to be on the first page of Google and other major search engines but not all of them can be, simply because there are millions of websites.

However, online shoppers are becoming very discerning in terms of the websites they use to purchase goods and services from. Internet savvy consumers look for websites where they can find the product or service they are looking for, read an honest and accurate description, look at an image that honestly depicts the product and then checkout as quickly as possible using a variety of payment options. They are also looking for quality at discount prices since nowadays it is possible to purchase almost anything on the internet for less money than it would cost you in the High Street.

Consequently, if you are considering using promotional gifts to further promote your website address and online store, you really need to follow the same principle as you apply to the products or services you are selling in terms of quality.

Giving your customers cheap, easily broken plastic pens or key rings is not really going to enhance their opinion of you or your company for three main reasons as follows:-

1) Poor quality promotional gifts will soon break and be thrown away so the entire purpose of you giving them will be destroyed. You need something that will last, constantly reminding the customer of your company every time it is used.

2) When your customers receive poor quality promotional gifts from you, it will immediately identify the caliber of your company, creating an association in the minds of the recipients between the “rubbish” promotional gifts and your products or services which they may also feel are rubbish due to the gifts they have received. In addition, giving your customers these gifts is a way for your company to show how much it values their custom and it doesn’t take a genius to work out that something which is of inferior quality is hardly going to enhance customer loyalty.

3) In society today, we like nice things and to be seen using something cheap and tacky is not the image most of us want to create.

For a successful promotional gifts campaign you should identify what you believe your customers or clients would be happy to receive and then purchase the best quality you can afford.

In today’s promotional products market place it is not difficult to find promotional gifts that are high quality at very affordable prices. This is one industry where you can find appropriate gifts for everyone, many of which have a high perceived value but in reality don’t break the bank. It is also highly possible to obtain quality and quantity at affordable prices from well established suppliers of promotional gifts.

Zest Promotional offers a wide range of promotional gifts and products including Promotional USBs, umbrellas, clothing, folders, mugs and much more suitable for simple giveaway campaigns to the most superior of corporate gifts. View our comprehensive range of products at

Not sure what you need? Take advantage of our free marketing campaign advice by calling 0161 300 4175.

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