Getting a Website for Business (for Cheap)

February 18, 2012 by  Filed under: Marketing 

Getting your business online usually takes a great deal of time, talent and money, but there are a few ways to get your business a high-quality professional website at a really low price. And you can probably do it yourself.

Always get your own host and domain name
I always recommend getting your own domain name (ex. for several reasons. First is it shows a sign of professionalism and authenticity. You are a real, independent business and you show this by owning your own domain name. It’s like having your own address or PO Box number. Plus, at price of about $10/year, it’s worth it.

I also recommend getting your own web host. A web host is basically where everything on the internet lives; where it’s stored. A web host is really pretty inexpensive and it gives you the power and space online to do whatever you like. For as low as $4/month you can purchase space to host your website and e-mail as well has manage an FTP site to share large files with your clients. Most web hosts will also pay for your domain name if you choose them as your web host.

Install a free open-source content management system
If you don’t know HTML, CSS and JavaScript, I recommend getting a content management system (CMS). Even if you’re a coding expert I recommend a CMS because it simply makes your life easier and keeps your website content up to date. A CMS will allow you to edit and maintain your website using simple tools where no coding or programming knowledge is required. If you know how to use a word processor, you can use a CMS.

Going with a CMS like WordPress, Drupal or Joomla allows you freedom to add as many pages as you like as well as maintain a blog. The benefit of using a CMS like this is you can change the look and feel of your website at the click of a mouse while keeping all your content securely housed in the CMS.

Purchase a template
There are several theme sites that sell WordPress, Drupal and Joomla templates. I recommend ThemeForest as they have a large selection of themes and you wont find one priced for over $45. These templates are simple to purchase and install on your new content management system. No back-end work required.

The best part about this whole process is that there is an abundant amount of information online on how to accomplish these things. Answers to your questions are as close as a Google search away.

Ryan Feyer is managing director at Feyer Marketing, an internet marketing services company in Lansing, MI. Learn more about Feyer Marketing at

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