Generating New Business The Proven Free Way

May 16, 2012 by  Filed under: Advertising 

We all know in business it usually takes an amount of time or money to generate business.

What if there was a way to generate business for you for free and have an army of mini sales people working on your side and not on your payroll?

Is it Possible? Yes it is!

We are going to discuss that now. It is so easy and so, so, so, overlooked by the majority of business owners in your field and other niches or areas.

If you are not doing anything to generate referrals now, then you’re leaving money on the table and most likely someone else is going to grab it.

“So how do you get them and where? ” That’s probably your next question, right? Well there is a few ways, but the most simplest…

Just Ask!

Commonly when I consult with clients I often find that they do not have any referral program in place and 99% of them have never even asked for a referral from a client or customer.

You may have even by accident or something got a referral, right?

Someone passed on your name and someone called you and or came into your store.

But did you ever actively start doing something to generate more referrals?

Let’s start out right away by saying this is the easiest and importantly least expensive thing you can do to generate new business.

It’s FREE! Now there is a couple of ways you can do this. One way is to set up a referral program or a reward system for clients or customers that refer others to you.

At the very least, ask.

If you did a good job and offered a good product or service, this shouldn’t be an issue.

Also be sure to Thank That Person Who Referred a Lead or Client To You!

I heard a story about a guy that referred over hundreds of thousands of dollars worth of business to an attorney over the year and the client didn’t send a card, a gift, or even a call to say thanks for the referrals.

Guess what? That attorney didn’t get any more referrals from him again. Over hundreds of thousands of dollars and didn’t even thank him.

A simple bottle of wine, a card, or thank you, could have kept the referrals coming in. If the attorney was really smart…

He should have given a really nice gift, that’s a lot of money coming in from one person’s word of mouth and a token of appreciation should have been given.

Now, obviously depending on your industry or profession, if you are going to offer cash as an incentive, you should make sure it’s legal.

You can offer money, gift cards, books, a bottle of champagne, flowers, vacations, free services or products, DVD players, TVs, or anything to reward your customers for telling others.

Obviously you would give the gift after the referral signed up or bought your service or product.

No upfront money out of your pocket to get that customer in and you are taking profits made and rewarding your past client or customer for sending them your way.

Now you want to make sure you adjust your reward for what you bring in.

If a client brings in a $20 sale, you probably want to make sure it’s small, but shows appreciation. Now if the person referred a $100 client, why not send a $10 or $20 gift card or something because that’s money you wouldn’t have seen otherwise.

You should get creative. Let’s say a person referred a client and made you some money.

How about a $20 gift card to the movie theater by their house with the message “Thanks again for sending that client to me and here’s a night at the movies on me for you and a loved one, grab some popcorn for the show” Do you see what you are doing?

It may be only $20 but you are giving him sincere thanks, a thoughtful gesture, and most importantly linking you to him by doing something creative like this.

Imagine he’s at the movies with his wife having some popcorn and seeing a great movie. Now he’s having a great time and guess what, you gave him that experience.

When he starts to tell people what movie he saw, I bet he will probably mention as well that this great guy or girl (that’s you!) treated him to a movie date night for him and his wife.

That’s a good association link don’t you think? Please do yourself a favor and like I said, if you do get a referral, You Must Thank the person who sent them to you.

They’re your salesman working for you and there not even on the payroll, so treat him good and appreciate that person. What about offering a reward program?

You could offer… refer 1 person and get x or refer two people and get xyz absolutely free. The fast and easy step is to…

Just think about what you could do to reward those who send business to you and how can you really motivate people to start sending business to you?

Go out there and use this easy and profitable free way to generate business today.

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