Generate Leads for the Better Through Pay Per Lead Telemarketing

February 18, 2012 by  Filed under: Sales 

Lead generation is a very powerful marketing strategy. Companies that have employed this plan of action show a more consultative side to selling as opposed to hardcore marketing tactics. It is due to the known fact that people respond more to a lighter mode of selling products and/or services than pushing them all at once on their faces. In other words, highlighting the benefits on why the prospect needs the product or service is seen to have a more positive effect for the marketing campaign than telling the potential customer that they have to buy it without much explanation whatsoever.

Generating leads for a business is not simply going up to them, do a consultative way of selling, then close the deal. No; for as a matter of fact, there are a lot of procedures for this strategy before a lead becomes a qualified client of the company. Let us look at the basic steps on how to a lead becomes a client. First there is the searching period, then the initial contact, after which is the verification that the person (or other business) has become a lead. It does not stop there. There is still the lead management or lead nurturing procedures which can take to days, weeks, and even months at a time before that lead can truly become a certified client for the company.

Nowadays, many companies around the globe have made use of telemarketing as their main medium to generate business leads. The use of the telephone for the purpose of gathering such leads for the company is essential as it can generate a direct mode of contact from the business towards their targeted leads. Hence, the campaign’s acquisition of potential clients will be sped up a notch. The company no longer has to send representatives to different locales time and time again for they can just contact the prospect through just one phone call.

Generating leads is indeed highly beneficial for a company but one should not be blinded by the truth. A lead is nothing if he or she will not become a client. Simply put, a lead cannot generate income for the business whereas the client can and will most definitely do. Campaigns that are still on their ‘baby steps’ may still have a hard time to achieve good results. Hence, the company poses a risk of having to lose out on their competition.

For them to hasten their approach in generating qualified leads at minimal costs, companies can outsource their campaign to the pay per lead telemarketing program. This program, which can also be abbreviated as PPL, lets companies to gain the aid of professional telemarketers at a lowered cost. The reason why the cost is lowered for many telemarketing firms price their services a bit over the edge. Through PPL, companies no longer have to pay for the entire outsourced campaign but only for the leads that will be generated.

Professionals take charge of the campaign which is great for the company that acquired their services can acquire an instant expertise on their targeted market. Training sessions within the company can be minimized to such a degree that they can save up on an immense amount of cash in the process.

Aside from all these great benefits, the PPL telemarketing program is not only limited to generating leads. There are telemarketing firms that offer to set appointments for the leads that have been generated. Again, the company still does not need to pay for the campaign in its entirety but with the number of appointments that were set.

Business owners should give this telemarketing program a try. The benefits gained from outsourcing to this program has already made many business gain a substantial increase in their ROI.

Sarah Barnes is a telemarketing expert with 11 years experience as a sales leads analyst for small and medium companies. Sarah invites you to visit for more information on pre-qualified sales leads and appointments.

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