Free Ads – Three Tips For Using Free Ads To Promote Your Business Online

June 23, 2012 by  Filed under: Advertising 

Tip 1. Use Free Ads To Connect to Your Customers

Small businesses often fail to understand that the simple two-line ad in the back of the local paper will not cut it in the online world. You need to connect with your potential clients. So when placing your free ad, it should not be saying the minimum but rather really addressing the desires and needs of the target customers. They want to know about YOU, who you are, what you do, are you reputable and reliable, why choose you to do business with. The best free ads will address and answer these questions.

Tip 2. Always Include Photographs With Your Free Ad

They say a photograph speaks a thousand words. I cannot think of a single reason why an advertiser would not bother posting a photograph, because they really work. An ad with a photograph will receive a far higher response than one without. A Free Advert without an image kind of says “I can’t be bothered” and that is a real turn off for many. But ads that include a photograph of the proprietor or the team at work or of previous jobs – really improve the impact of the free ad, reducing the barriers to that potential customer contacting you rather than a competitor. Use your images to showcase your business and the people in it.

Tip 3. Classified Ads Must Contain Keywords

Both the Title and The Body of an ad must contain keywords. Keywords are the words that a searcher on the internet might use to locate something. So if you are selling a Bosh XX Dishwasher your keywords would be “Bosh XX”, “Dishwasher”, “For Sale”. Dont forget to give the Ad a local context ie “in Birmingham”. So a Good Title would be “Bosh XX Dishwasher For Sale in Birmingham”. You could also add some detail about condition or price. The same applies to business names – do not use your business name as a title – only include it if it is a genuine brand – otherwise use the title to describe WHAT you do or WHAT you have to offer! If I had a pound for every free ad I’ve seen with titles like “For Sale” or “Absolute Bargain” – I’d be a rich man!

Titles that contain word that are not relevant to what the searcher is looking for are not only an ineffective waste but are meaningless outside of the context of its classification. The most successful classified ads do well in the search engines and attract responses from across the internet rather than just visitors to the site – treat you free classified ad as a mini webpage.

IYAN or is a UK based Free Ads Marketplace. Encouraging business, entrepreneurs and local people to showcase, promote & connect through Free Classified Advertising. Come and place your free ad today

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