Four Guaranteed Ways to Get Your Business More Business

August 31, 2011 by  Filed under: Sales 

As a small business owner, I can securely make the statement; there isn’t a small business out there that couldn’t use more business. It’s simply the way of business right now. With unemployment rising, with costs going up, and with the general uncertainty, the only thing certain in an entrepreneur’s life is they need more business.

As most small business owners, including myself, have noticed, the mood of the country and similarly our businesses has changed. Interruption advertising has become incredibly less effective. Interruption advertising consists of things like television commercials, ads, flyers, door hangers, etc. They are all things that interrupt you when you are trying to do something else.

Even direct mail and postcard advertising is becoming cost prohibitive. I once built an entire business solely on mailing out postcards. Now, it’s too expensive and it doesn’t work as well.

The market for bringing clients in has changed. But I’ve found there are eight processes that will guarantee more business for your business. These may seem obvious at times, but trust me, as a small business owner, they are not.

Make sure you are consistent.

The first thing I learned back when I was mailing postcards to generate business was that consistency was the basis of getting new business. I knew potential clients needed to see my ad multiple times before they would respond, but when the day hit, and the tipping point was reached, the flood of new business began.

I still remember the day when all four of my lines were ringing, my business partner and I had placed a newspaper ad, mailed postcards and done some other marketing. Then, it started on a Thursday afternoon, where we couldn’t keep up with the amount of calls. At the end of the day, we counted fifty new clients, and we had no idea how we were going to get them all done at once. We found a way, but it showed, without consistency, no one will ever pay attention to what you are saying.

You Have To Be Found.

Now that Google has become part of our lives, being found on a Google search is absolutely required of any small business. Considering that most people won’t look past page one of a Google search, and there are millions of responses to a simple inquiry, you need to immediately learn how to get you and your product found on Google.

The one thing I can assure you, it’s not about dominating the market. That is akin to, as my MBA professor called it, boiling the ocean. Case in point, since you are reading this article, switch over to Google, and run a search on me. If you look at the search, you will find me, my business, my articles, and my websites. If you do the same for yourself, are you being found? The trick is to understand how to get yourself and your business found.

You Must Have Creditability.

Great, you are being found on the Internet, but are you creditable? Can you show that you can do what you say you can do? In my case, if you look at the returns for the search of my name, do you believe I can show you how to do the same for your name and your business? Chances are you believe because I just demonstrated how it works. If you looked at my search page, there are 809,000 hits for my name, yet my information comes up at the top ten. There is a reason for that. It’s all about maintaining creditability.

You Must Be Remembered.

It’s one thing for someone to find you. But do you offer something that is going to stick in the perspective client’s mind that will bring them back to you or make them remember you.

What is the one thing you want your clients to remember you by? More specifically, if they bookmark your site, are they going to remember why they book marked your site. The website title is a good place to start. When you bookmark a page in your Internet favorites, does the title of the page remind you why you did it?

Example, choose a page on the Internet. Then bookmark it. Now, go back to the title and look at what the bookmark says it is. Is it relevant to what you just searched for? Or does it say something like “home.” If the title of the website isn’t relevant, how are you going to remember it later. So, you have to get into your website and change the optimization to make sure it’s relevant to what you are selling.

These are just four ways to guarantee more business for your business. For this article I originally had eight items to cover, but because of the length, I am breaking it instead into two articles.

Remember, getting more business for your business isn’t about spending a ton of money, it’s about learning how to market smarter. Every small business could use more business. A good place to start is to be consistent, be found, be creditable and then be remembered. If you start doing these things, you will start seeing more business for your business.

Jarred Talmadge, MBA is a professional content writer for small businesses. He specializes in creating content for small business websites. He also offers services to help create you as a specialist in your field.

Powerful content is now the key to marketing on the Internet. For a free initial consultation, contact Jarred now through his website at http://www.JarredTalmadgeMBA.com.

Article Source:
http://EzineArticles.com/?expert=Jarred_J_Talmadge

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