Flyer Vs. Postcards

June 28, 2012 by  Filed under: Advertising 

There has always been a debate about which is more effective, postcards or flyers, both are marketing collateral that can be utilized to obtain customers. They serve as traditional promotional items and can be greatly effective if executed in the right way. Flyers have usually been a staple in any promotion but any print media will serve as useful marketing materials. Though any marketing collateral is, in its own way, effective, the design also plays a big factor in the message that is brought across to the reader.

Flyers are typically sized at 8.5×11 so they offer space for a fair amount of information. Flyers are distributed in ways like being passed out manually, left for people to take one, inserted in newspapers, and also tacked on a community bulletin board. Many companies tend to design their flyers with coupons to entice new customers to try out their new company or service, making them very effective.

Postcards can come in many different sizes. They are generally glossy with a UV coating to make them look and feel ultra shiny. Postcards are a piece that you want to use for a special event/promotion or mailing because they stand out very well in the mail and will catch the attention of many customers.

Having to choose between flyers and postcards for your marketing materials? The most cost efficient product is flyers if you can print them in bulk at a low cost printer. Because they are lighter in weight, the shipping for them will also be less than postcards. Using marketing materials that look professional and are informative lets your customers know that they are in good hands when doing business with you. Both postcards and flyers are going to be great marketing collateral and will serve its purpose if they are professional and informative.

Like any marketing program, the point is to get new customers in but the key is to retain them as repeat customers and ensure their satisfaction with your company. Positive word of mouth spreads fast but negative word of mouth spreads like wildfire even faster. You can draw them in however possible, but you must be able to convert them from new customers to loyal customers.

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

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