Five Tips On How to Create Effective Promo Items

April 26, 2012 by  Filed under: Advertising 

Promo items are among those things that most people encounter, but rarely think about. This is because these items and products are designed to work subtly, to attach themselves into the subconscious mental space of people. This is how they are able to promote certain brands and companies without being too obvious.

Having said that it’s important to remember that there are many kinds of promotional products. Whether it’s free samples of a new cheese product or just simple key chains, a lot of things can be considered as promo items. Even online programs with free trial periods can be considered as promo items. So the term itself is rather broad. What’s important however, is that you are able to use these items in an effective way. To help you do that, here are 5 important tips on how to plan and distribute your own promotional products.

First and foremost, consider what you aim to achieve with your promo items, and to do this, you will need to ask the right questions. For example, how much return on investment are they projected to give you in the long term? Also, are they simply meant to attract people’s attention? Or are they also meant to be used as incentives to get your customers to buy more products? Whatever your answers to these questions may be, what’s important is that you have clear expectations about your promotional products. This way, you’ll be able to quantify results and make sure that your goals are being met.

Second, don’t forget to put your logo or brand name on your promotional products. This applies to all kinds of promotional products, regardless of whether they’re umbrellas, key chains, toys, or just ordinary trinkets. Moreover, if you’re promoting online resources, like free software or ebooks, you can add a link to your site.The point in adding your brand logo on promo item is that it turns them into mobile advertizing platforms, thus maximizing the effectiveness of your promotional efforts and the return on investment of your promotional products.

Third, it’s important to have a good time table. Remember that even if you have a great plan to implement the distribution of your promotional products, you will still need to produce them. Generally speaking, this process will last two to five weeks, and more if you’re shipping your products from an offshore manufacturer. And once these products have been delivered, you still have to worry about distribution. So in any event, your ability to plan ahead really matters.

Fourth, look to your audience. If you are using your promotional products to target a specific segment of your market then you will need to be creative with how you distribute your products.Try to think of it this way. If you’re trying to introduce a new and unique product into your market then you should look at your promotional items as experimental prototypes. If they’re successful then you should continue with your plans. If not then you can always go back to the drawing board without too much loss of investment.

And finally, don’t be afraid to borrow ideas from others, including your competition. Key chains, mugs and pens make good promotional products, but they’re too obvious, and there’s more than enough of them around. What you need to do instead is to try something new. For example, if you’re into finance, you can give out free wallets, and if you’re into internet marketing, a free ebook.

John Handson is sales manager from a promotional merchandise company, he writes many articles about promotional items.

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