Fitness Club Marketing: Using Advertising Products

June 26, 2012 by  Filed under: Marketing 

If you are looking for a fresh and better way to advertise your fitness facility, then you must first be prepared for the task ahead. Like any advertising strategy, one must first study every available method to find out which are effective and not. Studying every available method can also help you develop new techniques; techniques that don’t involve shedding too much cash unlike using conventional media such as televisions, radios, billboards, and so on. Indeed, using conventional methods often offers great results since it focuses on certain locations and reaches the right audiences. Putting television and radio ads in your local area could really help your business gain the recognition it deserves but would utterly burn holes through your pocket without you even noticing it. If you are not capable of keeping up with the expensive monthly ad bills, then using televisions and radios are out of the question.

You need to find a fitness club marketing method that separates your business from the rest; an advertisement method that would cost you little but should be as effective as using conventional media. What advertisement method am I talking about? I’m talking about giving away advertising products to customers and potential customers alike. A word of advice though, the products you give away need to stick to your companies niche. If you are running a gym, then it’s only sensible to give away products that involve gym activities such as exercise mats, dumbbells, water containers, shoes, sweat-shirts and so on. These products will surely be loved by your customers. If you want to gain their loyalty as well as entice new customers to join your gym, you need to do whatever it takes to please them even if it means giving away expensive gym products such as dumbbells.

You could also hold an annual competition to keep your customers interested in your gym by giving them something to look forward to. You can help them make up their mind in renewing their contract if you can show them that your gym is not boring. Let them compete with each other. You could purchase advertising products such as dumbbells, sweat-shirts, water containers, shoes, and so on and give them away as prizes to the successful participants. Put your gym’s logo on each one so that people will know of your business’s existence. Giving away advertising products are only some of the unique fitness club marketing strategies you can follow.

Even though purchasing health club marketing products could cost you a lot of money, but it’s nothing compared to the expenses you could pay if you use mediums such as televisions or radios. You can also be creative and find better strategies for your gym. Be unique! The success of your advertising endeavours lies on how well you execute it.

The author writes for http://marketingforgyms.com which provides information regarding fitness club marketing.

Article Source:
http://EzineArticles.com/?expert=Monique_B_Stevens

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