Finding the Best Cost of Billboard Advertising

May 28, 2010 by  Filed under: Advertising 

Investing in billboards is an excellent advertising method of getting your message across to the public. The cost of billboard advertising is so low that it is actually one of the most inexpensive ways to promote a business, product or cause.

In addition, billboards also provide greater exposure than many other types of media. The reason for this is that billboards are visible to thousands and thousands of people each and every day, all day long. This type of exposure continues for the entire length of your contract without adding any additional charges to the cost of billboard advertising.

In the past, hand painted billboard signs were the original style. However, painting billboards was both labour intensive and time consuming, which did not leave much room for flexibility. Nonetheless, with the advent of technology and little effect on the cost of billboard advertising, advertisements are now easily designed on computers, printed out on vinyl or a specific type of paper, which makes it possible for the message to be pasted to the board with the greatest of ease.

The cost of billboard advertising varies with the more durable material, which holds up to the most exposure, being most expensive. A standard billboard type, poster panels are advertisements that is printed on special poster paper and glued on a frame. The cost of billboard advertising of this type is often less than a thousand dollars. With the materials used, you can expect your message to last for up to a couple of months before you need to have another designed. On the other hand, the cost of billboard advertising printed on vinyl material is much higher, but can last for up to a year of constant exposure. In addition, some companies are choosing to use three-dimensional figures combined with an easy-to-remember tagline in order to get their messages across to their target audiences.

So, where do you go to find out more about the cost of billboard advertising? You can inquire about billboard advertising from sign companies, advertising agencies and specialized billboard companies with their own in-house design team.

Once you have done all of your research for pricing and you know the design that you want to use, the next thing you need to consider is location. Determining the ideal place to hang your billboard advertisement is a very important marketing issue. If you need to hang your billboard advertisement in a high traffic area where you do not own the property, you will need to talk to the owner of the property about coming up with some sort of lease agreement. In some locations, you may need to acquire the proper permits and documentation before you hang your billboard advertisement.

In order to avoid so much hassle, many companies opt to negotiate with advertisement agencies and renting from outdoor advertisement agencies. Being experts in this particular field, obtaining signage permits is just another day at the office as part of a routine transaction completion. Advertising agencies may also be able to offer advice regarding size, material and slogan.

Poster Sites UK’s competitive and cost-effective rates will help you find the best cost for billboard advertising in all major cities and towns throughout the UK. To find out more visit

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