Finding New Patients: A How-To Strategy for Doctors and Dentists

April 27, 2012 by  Filed under: Marketing 

Getting more patients is the key to ensuring the long-term success of your practice, and by extension, your own personal financial success. Getting more patients actually isn’t all too hard in principle. It’s about getting noticed at the right time, by the right people. They keyword here is “right”. So what counts as “the right time”? What counts as the “right people”? Quite simply, your practice needs to be in front of anyone who is actively seeking the kind of service that you offer. There are different ways to go about this, some better and some far worse in terms of return on investment (ROI).

The most efficient way to get noticed is via the search engines. The fact is that a vast majority of consumers turn first to the internet to find information on goods and services. This is especially true when it comes to finding local service providers. But there is a small snag: Your business listing or website needs to appear at or very near the top of the search results in order to get noticed. Anything outside of this greatly diminishes your chances of getting discovered.

Many doctors and dentists don’t realize that Google has reserved a free business listing for their business, which can be claimed at any time. Claiming your listing is the first step to getting your business noticed since Google’s local business listings automatically appear near the very top of the search results. In general, this is an easy process. In practice, it is a bit trickier to get your business listing to appear high in the search results. The SEO (Search Engine Optimization) techniques used to accomplish this are not rocket science, but they do require a significant amount time generally speaking.

If you lack time and expertise in the area of SEO, hiring a competent and affordable SEO professional is always a good idea. The right SEO firm will optimize your site around certain keywords. For example, if you are a dentist practicing in the Los Angeles area, then it would be wise to have your site optimized around this term, among others. The idea is to have your site appear at or near the top of Google’s local listings when someone types the words “Los Angeles dentist” into Google. There can be virtually no doubt that anyone who types these words into Google has an active interest in locating a Los Angeles dentist.

In conclusion, If you are a doctor or dentist wondering how to get more patients you’re not alone. Search engine optimization is the best and most efficient form of advertising ever invented. It offers the possibility of highly targeted website traffic for doctors and dentists in search of new patients. Other forms of more traditional advertising are slowly dying off, as a majority of people now default to the search engines to find goods and services everywhere. If you aren´t online, and lack visibility then you´re missing out on a virtual gold mine of highly targeted traffic.

Alan Lang is an SEO Specialist whose focus is on helping businesses achieve higher rankings in the search engines.

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