Facebook Is Now a Public Company – Now It Is Time to Mend The Company’s Reputation

May 16, 2012 by  Filed under: Branding 

One thing I learned when competing in track and field and foot races was that even if you got a lousy start, that didn’t necessarily mean you couldn’t pull off a victory. Now then, if we take that lesson and apply it to business in the social networking space, we see that Facebook got off to a rather dismal start with their IPO, that is to say they stumbled along the starting point. Does this mean the company is dead? No, and maybe this will light a fire under their rear ends to go out and do something great.

There’s nothing that gets your adrenaline going more than when the gun goes off in the 1500 m and you slightly trip when you start, and the other runners surge ahead. Maybe this is what Facebook needed, a little adversity to build some character in that young group of entrepreneurs. First off, Facebook needs to get back in the race, as their company’s reputation had an unfortunate trip up with their IPO. Currently, their credibility isn’t doing so hot, and there are many pundits predicting an early demise. Okay so, let’s talk about this for second shall we?

There were some recent announcements by Facebook right after their IPO, first they are going Mobile! Next, they are letting more teenie-boppers in (under 13-years of age) onto the social network, and they’ve opened an app store, well, that’s nice, but seriously, they have a lot more problems on their hands than copying the rest of the tech world. If they can’t innovate, well then why are they needed, we already have all that stuff. Even their launch of “simple mobile payments” leaves us wondering if they truly have anything genuinely new or even improved upon current technology.

You see, no announcement from Facebook on any new products, strategies, or offerings is credible anymore, they’ve lost all credibility, everyone in Tech knows it, now Wall Street too, and the Facebookers themselves seem to having second thoughts – as well they should. It’s time for Facebook to stop talking and start showing us all. Otherwise, history will show them the door. Facebook’s reputation was lost due to the lousy performance of their IPO.

And with all due respect it wasn’t all their fault – Morgan Stanley mispriced it, the NASDAQ screwed up the orders and their system crashed for Facebook stock buyers and sellers ($40 million now set aside to fix that mess). It was a fiasco, but why should any of this surprise us? Well, that’s where they are at now, but this is a long race, and for Facebook the real racing starts now, because now they’re in the big leagues, and it does matter, the need to make every step count. Indeed I hope you will please consider all this and think on.

Lance Winslow has launched a new provocative series of eBooks on Branding Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

Article Source:
http://EzineArticles.com/?expert=Lance_Winslow

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