Experiencing Business Growth Through Postcards

February 27, 2012 by  Filed under: Advertising 

Handy, tangible, creative, flexible, and engaging – all the great reasons to use postcards in your marketing campaign. The fact that they can be personally seen and felt makes them effective in people’s mind. They also allow for personalization, interaction, and easy tracking allowing you to boost your return on investment remarkably.

On its simplest form, post card printing will allow you to get the word out about your business. It will introduce people to your business and the products or services you offer. Because it’s easy and inexpensive to produce, it is a significant part of every business’ marketing plan. Aside from the basic introduction function, other great uses of postcards are:

* Invitation cards. Whether it is an open house, product launching, or corporate event, custom postcards are great invitations. They don’t look intimidating and pushy so they have a greater chance of getting read. If the card is particularly creative, it will easily get noticed. The recipient’s curiosity will be stirred encouraging him to pick the card and read the message. That gives you a step ahead of your competitions.

* Prospecting certain area or population. If you want to improve your sales, targeting the right customers is crucial. Postcards will help you do that. First, create a mailing list that contains names and addresses of people who fit your customer profile. Then create a postcard that will interest them. Be sure to send your cards regularly to put your name on top of their mind.

* Reminder cards. If you are in a profession that requires subsequent visits, postcards can be used to remind your customers or clients of their appointment. Send your cards a week or a few days before the appointment to remind them of their upcoming appointment. Be sure to send your cards ahead of time so your clients can put you on their schedule.

* Promotion of new products. If you have a new product or service to introduce, postcards can help you get it in front of your target audience. It will help you achieve a subtle promotion that won’t intimidate your target audience. Just go straight to the point so your message is read and understood right away.

Whatever purpose you have for your cards, it is important that you design them professionally and creatively. You can use a postcard template for the design. Most online printing companies today have varied templates you can choose from. There are also software programs you can use that will let you create your design effortlessly. But if you desire an exceptional and unforgettable card, you can opt to create your own design.

Remember that your postcard only has limited space, so don’t put a lot of information. If your customers want to get more information, tell them to call you or visit your website. Put your contact details on the card including your website address and even your social media accounts so they can contact you easily.

Even though the business industry is getting more and more high tech each day, postcards still play an important role in marketing. They are still an effective tool in terms of getting in touch and staying in front of people. To get good results, send them consistently to your customers and prospects. With a well designed postcard send on a regular basis, no doubt your marketing campaign will stick with your customers and prospects.

For more information and inquiries about the article feel free to visit: Post Card Printing and Postcard Template

Article Source:
http://EzineArticles.com/?expert=John_Ray_Daniels

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