Evolution And Development Of Printing Technology

August 24, 2011 by  Filed under: Advertising 

The commercial printing industry has already evolved so much since Johannes Gutenberg ran the first printing press in the early 1400s. Gutenberg is the one who invented the first ever commercial printer.

Thanks to the ingenuity of this guy, who attempted to mechanize printing, now we have the offset machine. During the 1900s, the steam-powered rotary press figured in the printing companies. This new machine ushered the way for the quicker turnaround of different printing jobs. More materials were being printed as people had now had more flexibility with the design using this press. Of course, you get to see the finished product much sooner. During this time, people saw the advent of printed receipts and even letterheads in the business world.

Anyway, people are just into printing that they never stopped developing Guttenberg’s machine. Since people want convenience and fast buck, the newer machine should be better and faster than its earliest counterpart should. Many innovations have been done especially now that printers are already hooked up to the computer. Additionally, printed images have greatly improved because not only the machines can print sharper images but also because layouts are already done via high-resolution digital cameras already capture the computer and photographs. Everything is just so high tech.

We can also now see interesting and vibrant designs, thanks to the development of graphics design software that make printed materials so realistic. This software is easy to understand and use so even non-professionals can handle them. As long as you can read, you can do layouts, especially if you are already inherently creative. Today, the imagination is the only limit to design.

Nowadays, the competition among commercial printers is so stiff so they do not only do printing but they also offer value for money services to their clients. For example, a client may no longer hire the services of an advertising agency. They can just go to their local printer and ask for insights on how to do their brochure. They will submit their text and the photos and it is up to the staff at the press to come up with a design or concept of the brochure. This is usually done without additional cost. If you have a good graphics artist who can turn out designs and concepts fast, then for sure, you will have many clients. The printing press now functions like an ad agency in terms of providing creative to clients. Graphics artists in printing presses can now help in the conceptualization and production of different advertising materials like flyers, posters, catalogs, and mailers, aside from brochures.

Most of the printed materials nowadays are already in color and come in different finishes. Yes, not only are the developments in printing but also in finishing. Letterheads and business cards can already be embossed. Pocket folders and labels could now have gold stamps. Brochures are not only folded but also laminated. Some clients even prefer die cutting their brochures. The sky is the limit of the design. On the other hand, sometimes, it is limited according to the budget of the client. The commercial printing has truly gone a long, long way. Who knows what developments are going to happen in the next three to five years in the printing industry? So if you are a commercial printer today, make sure that you keep up with the developments so that your business will remain viable in the future.

Kaye Z. Marks is an avid writer and follower of the developments in commercial printing technologies by commercial printers that help businesses in their marketing and advertising campaigns.

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