Eliminating Marketing Overwhelm

August 24, 2011 by  Filed under: Marketing 

Have you ever felt overwhelmed when trying to market your business? It’s easy to be confused by all the latest and greatest options. It can be difficult to know where to start. As a solopreneur, when you get busy with clients there are so many other things that need to be done. There are always fires to put out and it’s easy to feel like you are constantly playing catch up. So how can you possibly add another activity to your already overwhelming schedule? If this sounds like you, you’re not alone. These are the same challenges faced by most solopreneurs. The danger with becoming overwhelmed is that you can become paralyzed and sit like a rabbit stunned in bright lights.

This feeling of ‘analysis paralysis’ CAN be overcome and you CAN get out of overwhelm and market what you do to those who need it most. I’m giving you 7 easy steps here to follow:

  1. STOP and step back – If you feel like it’s all getting too much, the best thing you can do is STOP. Honestly – take a break! Just like you need to pull over and give your car a break if it gets overheated, you need to take a break and rejuvenate when you feel yourself getting overwhelmed. Take a few hours or a full day off to gather your thoughts and re-set.
  2. Get organized – Do you have things written on bits of paper or sticky notes lying all over the place? Being organized and having all your marketing ideas and plans in one place will make your task much easier. Buy yourself a few bright coloured files or folders and label them so that any ideas you come up with can be put straight into these. Now you can review all your marketing information in the one place.
  3. Focus on what you need most RIGHT NOW – When you’re overwhelmed, it’s difficult to know what you need to be marketing for the next 6 or 12 months. Instead, consider which specific marketing strategies you need to focus on what will add more income to your business right now. This way you can focus on the marketing activities that are priority for achieving your short term goals. Perhaps it’s a workshop or program that needs filling? To write copy for a web page? Then you focus ONLY on these activities.
  4. Make marketing a priority – marketing is too important to leave to chance. Start TODAY to allocate chunks of time to plan your business development and marketing. Begin with making time to constantly review and update a rolling 60 day plan. Then also schedule time to take action and implement. These are priority activities in your day, week and month. Create new habits so that your marketing activities get done before you are distracted by anything else, especially email.
  5. Systemize wherever possible – Consistency with your marketing will reap you greater rewards. Leave less to chance by creating systems for as many of your marketing efforts as possible. This includes mapping out topics for your newsletter and blog well in advance. Your scheduled writing time will be so much more productive. You want an effective follow up system for people you meet and business cards you collect. There is software that is available to help you manage your social media and contact management. As you perform a new marketing activity, write the process down in detail so it’s ready for you or someone else to follow each time. This stops you from having to re-learn each time and makes delegating tasks (to your standard) much easier.
  6. Get an outside opinion – You don’t know what you don’t know. It can be easy for there to be great opportunities right in front of us that we simply don’t see ourselves. By spending even just one session with an experienced marketing coach or consultant, you can be given valuable information on ideal strategies that will best suit your goals. You’ll get confidence and clarity to keep moving on the right path.
  7. Get going – You might not feel like you have all the information you need just yet but get started anyway. Your marketing materials don’t need to be ‘perfect’. In fact, they will develop over time either way. Each step you take will mean you are better educated to make the next decision. Marketing and growing your business is something that will continually evolve. Get a clear vision of your goals, choose one strategy and then just take ACTION. Don’t stop to think on it.

More often than not, it’s lack of action that keeps us from experiencing our success. It’s much easier to achieve your goals once you understand what has been preventing you from getting there. Everyone experiences overwhelm at some stage, but to stay stuck in overwhelm is a choice. Make a decision today that marketing overwhelm will not prevent you from having the business success and profits you deserve.

Your Action Plan For The Week:

  1. Block out a specific time – preferably a while day if possible – to get grounded again on what your goals are.
  2. Organize. Use one specific notebook to keep all your marketing ideas in one safe, easy to find place. Get things out of your head and write them down instead.
  3. Decide on ONE specific task this week – and get it accomplished. You will be amazed at how much lighter your load will feel when you do this!
  4. Decide to take action. Starting today, begin to do ONE thing that you have been putting off.
  5. Do this for the whole week and you’ll love the feeling of exhilaration and liberation as you get out of the overwhelm that has held you back for so long.

Fay McLean, The Aussie Business Coach, is founder of the Client Building Blueprint. A proven step-by-step system to magnetically attract more clients, make more money as a service based professional, while having more time off to enjoy it all. I would like to invite you to claim your F.R.E.E. audio & transcript “7 Steps to Attract More Clients, Make More Money Quickly and Consistently” when you visit http://www.TheAussieBusinessCoach.com

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