Driving Instructor Advertising Ideas

May 28, 2010 by  Filed under: Advertising 

If you are a newly qualified driving instructor or an established one who needs more work and wants to get more learner drivers, then I’m going to give you some ideas on how to advertise and market your services to potential clients.

Put your business cap on! One of the most important things you need to realise, is that being a driving instructor is not a job, you are running a business, and to be successful, you need to tap into the practices that help others succeed.

1. Know your market. Just because you knew a few people who wanted driving lessons while you were training to be instructor, doesn’t mean that there is enough demand for your services in your local area. Even if there is a demand, what is the average learner driver willing to pay, these are answers you need to know before you start your advertising campaign.

2. Provide a unique service. If you want to steal clients from your competition, or attract more people to you as an instructor, then you need to give something others aren’t doing. While price does play an important part for many people in deciding who to learn to drive with, if you can offer something extra, some people might be willing to pay a little extra. For example I know a driving instructor working in a particular area with a lot of young male professional who was able to get a lot of business because he changes his driving school car to a 1 series BMW. What a great marketing ploy having doing the right research!

3. Give good service. Someone once told me that one dissatisfied customer was too many dissatisfied customers. The worst publicity you can get is when you fail to provide what you promised to a client, it is therefore of the utter most importance, that everyone of your learner drivers come away from each driving lesson with a sense of achievement. Many learners have online lesson blogs that can provide good advertising for your driving school if you are doing a good job.

So what advertising ideas can I offer?

4. Business cards. Every driving instructor should have business cards printed and available in the car as well as on their person, as you never know when an opportunity will present itself to you. You could be giving a driving lesson, in the supermarket, dropping your children off at school.

5. Have signs on your car, even if they are only magnetic ones, to promote your services, and leave them on as long as possible. One of the easiest and cheapest ways of advertising your school is with your tuition car. it goes to a lot of places, and if it is sign written then it will constantly market you.
It takes money to make money, so this is something you need to find the finance for as it will pay for itself over 6 months.

6. Get yourself a website. Yes you might have heard this before, but for me, it is my most effective form of advertising. now don’t do what most instructors do, put 5 pages together and sit back and wait for the calls to start coming in.

In addition to the 5 pages, have a blog, and update this at least once a week with tips and information about learning to drive in your local area. provide lots of free information that will appeal to learner drivers, even those with other instructors. The more helpful your website is, the more popular it becomes, and while not everyone is going to come to you (maybe because you are not the cheapest), there will be many who will value the quality of information that will.

7. Use Facebook, MySpace, YouTube to social network. Contribute to learner driver forums, pointing them to your website for further information.

8. Keep an eye on your local competition. Know how they promote their business, and see if that works for you as well.

9. Track any print or media advertising you do. If you print leaflet, you a separate mobile number so you know how they got your number, or put a special ref number that they need to quote.

10. Don’t spend money on what does not work. if you advertised in a newspaper once, and the return was low, don’t repeat it, despite what the sales person says.

11. It takes time to build a business, so keep working on your marketing and advertising especially the online on the internet.

Shola Ogunlokun is a successful UK driving instructor, with his main website getting over 1000 unique views each day. For more tips and advice visit his Driving school advertising blog.

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Shola Ogunlokun - EzineArticles Expert Author

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