Doing Medical Lead Generation – Some Tips for Safer and Effective Campaigns

July 10, 2012 by  Filed under: Marketing 

When you make use of telemarketing as just another avenue to make sales for your firm that targets medical companies, then you need to have on your hands high-quality and clean lists. Over the years, telemarketers and telemarketing companies have had numerous regulations imposed upon their industry. This has come in the form of set business hours in which telemarketers can place their calls, and in the creation of the Do Not Call List (DNC list) which contains entries on which companies and people that do not wish to receive calls from telemarketers. And in some places, the DNC list contains entries on medical facilities, them being not allowed to be made sales calls to. In lieu of this, your medical lead generation tactics should be tweaked to make sure you do not break these regulations and have major repercussions fall upon your company.

This can even happen when you employ the services of a third party telemarketing services provider. Because they represent your company, it is your name they are carrying and giving out as they generate medical leads for you. When they do their lead generation, you need to make sure that you guide them accordingly. You can do this by supplying them with the medical leads they need to operate with. However, providing them with medical leads means that you would need to acquire the leads from another source: a list provider. However, how can you be sure that your list provider themselves have generated a clean list of medical leads which can be used for medical telemarketing purposes? Working under these conditions makes it hard to function, doesn’t it? Luckily, there are certain ways to go about things, a way which could help you out with finding out who your prospects are and who are those that you can make sales calls to.

One way to generate medical leads is through e-mail marketing. Unlike with telemarketing, you are approaching the prospect through the means of a targeted e-mail where he can give his reply and even state his interests in what you do and if wishes to learn more. Responses like this are like a green light, giving you the go signal to perform a call to said prospect. If you have an e-mail marketing campaign in place alongside a medical telemarketing campaign, you can effectively screen which prospects to make calls to and have a much more effective lead generation campaign. Altogether, you can generate a lot of good medical leads and at the same time make sure you do not accidentally make a call to anyone listed on the DNC list.

Purchase a business list with e-mail entries and fuel your medical telemarketing campaign, or even better, find a telemarketing firm that offers e-mail marketing as well as lead generation for medical leads; these are just a few ways to obtaining the services you need. Although it may seem like a longer process and that the chances of coming across interested prospects may be smaller, it’s a small price to pay as opposed to having a lawsuit against your company. But still, if you go about doing medical telemarketing this way, you may still find that you will be getting some good business deals and generating a good amount of medical leads.

Lito Smith aids organizations within the health industry regarding their b2b lead generation and appointment setting campaigns. Lito invites you to visit Health Leads Plus for more information about getting quality health leads.

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