Does Your Construction Logo Project Confidence And Reliability?

September 30, 2011 by  Filed under: Branding 

If your company is in the construction industry, it will need to have a solid construction logo that is able to project confidence and reliability to your clients. Here are a few suggestions or ideas that you could consider if you happen to have a say on how you want the logo to look like.

Use Practical Symbols

When we talk about construction, what normally comes to your mind? Huge tractors, buildings, drawing boards, construction tools, hard hats and many more building equipment will zip by your thoughts, right? These are basically symbols which you could consider using when coming up with your own logo design for your company. They need to be practical symbols that people could easily identify with at first glance. Since the construction industry is quite wide, tailor the logo design to be a specific one for your industry group. For instance, under the construction industry, there are different groups comprising architects, developers, suppliers, contractors, drawers and many more. So it’s important that your company logo represents what you do clearly.

Stick With Simple Text Designs

If you are relying on your company name, then you need to ensure that the design shows your company name clearly. Simple designs will showcase clarity to get the message across. The type of fonts that is being used for the design needs to be clean and easy to read. So if your company needs to do a re-branding exercise, it would be good to take these points into consideration. The idea is to come up with a much better design which looks better than the previous logo. This will bring some form of freshness not only to your company but also to your clients when they see the new logo.

Get Help

It’s common for many businesses or companies to look for professional logo design companies to help them create a new logo or to revamp their current one. Many businesses are pressed for time and they would rather get the help of expert professional designers to handle the creative work for them. This will also give your company the opportunity to see the different design ideas and have control of what kind of image to adopt.


So take charge and consider whether your current construction logo needs a revamping or not to project more confidence and reliability to your customer base. Go ahead and make the necessary changes to improve your business further. You’ll be glad you did.

Harry Goldberg is a retired eCommerce entrepreneur who has built and sold over 100 online stores. He now asks construction companies whether their construction logo is projecting confidence and reliability to their clients or not. He encourages them to consider getting their logo design created or revamped by professional logo designers to save them time and view more options.

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