Do Not Underestimate the Power of Telemarketing for B2B Appointment Setting

September 28, 2011 by  Filed under: Marketing 

Many underestimate the power of telemarketing for generating leads and setting appointments. Since it is known that many telemarketers are deemed as a nuisance rather than an asset, many businesses already back out of the telemarketing deal before they even initiate it. Financial firms are among the many that distrust the services brought upon by telemarketers.

Ever since the rumors have started to spread, owners of financial firms start using other methods for their marketing ventures. The more common negative buzz about telemarketing include:

Telemarketers care nothing about the firm’s welfare but only of their own success

They do not even consider the prospect’s well-being

They forcefully advertise a product or service to potential clients, thus losing possible business relationships

They over-price their services, and

They are only good at talking, nothing more.

Contrary to popular belief, not all telemarketing companies have telemarketers that treat their clients nor their client’s prospects wrongly. There are still dozens of outbound call centers out there that takes consideration of the stability and success of their client’s marketing campaign, more so for the prospects and leads they call each and every time.

Financial firms should take due diligence in searching for these just telemarketing companies for their lead generation and appointment setting campaigns. Once they get a hold of the right outbound call center, their campaign is now on a one way track to success for a number of reasons.

First of all, the right telemarketing company gets the right kind of financial leads. With the use of their lengthy and highly detailed database, they can precisely target the leads and set meaningful appointments with them with little to no hassle involved. In other words, if the firm wants to target other businesses in retail then they are sure to target those businesses in retail.

Second, they treat possible clients with utmost respect. May the reply be positive or negative, the right telemarketing company breeds professional telemarketers that respect prospects greatly. Even if they are faced with a lot of negative comebacks and responses, they safeguard the financial firm’s name all throughout the duration of the call.

Lastly, their services are worth every penny. It can even provide the campaign to let it become a low-cost solution for appointment setting. Outsourced telemarketing for the generation of financial leads and appointments may cost quite a price but it is entirely cost efficient as opposed to implementing the course in-house. Since it is outsourced, operational costs and manpower is cut to a minimum thus enabling the financial firm to save up on an immense amount in expenses.

Incidentally, there are still a number of reasons why the right outsourced telemarketing service will deal the best results for a B2B lead generation and appointment setting campaign. However, stating all of them can take a while to accomplish. Owners of financial firms will do better to ask a reputable telemarketing company for their services on how they can start with their business’ outsourced campaign with due haste.

Kurt Walters works as a business intelligence consultant. He is inviting you to visit to learn more about lead generation and appointment setting for accounting, tax and financial services.

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